In order to further implement the Keqiao District “Monthly and Monthly Exhibition, Everyday Fashionable†work, and at the same time build a professional platform with innovative thinking and innovative development. Recently, it was hosted by China Textile Information Center and National Textile Product Development Center. The China Textile Fabric Trend Research and Publishing Alliance and the China Textile City Creative Industry Service Center in Keqiao District of Shaoxing City organized the 2019 Spring and Summer China Textile Fabric Trends Seminar successfully held in Shaoxing, Keqiao.
Li Binhong, Director of the National Textile Product Development Center, Qi Mei, Director of the Trends Department of China Textile Information Center, Chen Xiaoli, Director of Product Development Department of China Textile Information Center, Xu Shu, Director of China Textile City Creative Industry Service Center, Keqiao District, Shaoxing, etc. Apparel brand designers, fabric designers and related media attended the conference.
The conference focused on the idea of ​​“crowdfunding wisdom, creating trendsâ€, and discussed the opinions of experts from various fields such as China's leading textile enterprises, clothing brands and textile fabrics from the perspectives of Chaoyang Thinking, Chaochao and FUN. The general direction of the fashion trend of textile fabrics in spring and summer of 2019, the key points of fabrics, popular colors, and trend categories of sub-categories were established.
Tide thinking:
Introducing topic trends
Looking forward to the future economic trend of the textile industry, China Textile Research Institute of Industrial Economics believes that the growth rate of China's textile industry's added value will slow down from 6.7% at the beginning of 2016 to 4.8% in 2017, and will remain at 5% in 2018. The growth rate is stable. Among the textile sub-sectors, the home textile, clothing, chemical fiber and other industries have grown significantly, with growth rates of 9.3%, 6.0% and 5.4% respectively. When the development of China's textile industry basically transitions from the shift period to the smooth period, creative innovation has become an important breakthrough in industrial development.
Xu Shu pointed out in his speech that Keqiao, as a textile destination, condenses the new trend of innovation and development of China's textile industry. In 2017, the service turnover of Keqiao's local textile design and R&D reached 238 million yuan, driving related enterprises to generate sales revenue of 23.966 billion yuan. To this end, in 2018, Keqiao will further focus on the overall goal of creating an "international textile creative center", relying on the block-shaped textile industry as the starting point, taking the construction of textile creative base as the starting point, and fully promoting the construction of fashion Keqiao. Presenting the “internationalization, fashion, branding and normalization†of Keqiao fashion activities, it will fully promote the transformation and upgrading of the traditional textile industry.
As an indispensable part of the fashion industry's fashion elements, the trend links the upstream and downstream enterprises to indicate the direction of development. Insight into the opportunities, can guide enterprises to more targeted research and development of 2019 spring and summer products, combined with this conference on the trend of fashion, Keqiao textile industry in the future will be able to continue to be at the forefront of the trend, and promote textile fabrics to lead World fashion.
Make waves:
Focus on trend special interaction
The fashion trend is a product of a combination of social economy, cultural atmosphere and people's aesthetic trends. As a trend of an industry, its formation is not supported by the viewpoint of a certain field, but a directional concept formed by the collision of various viewpoints. So, in the field of apparel fabrics, what trends will be developed in 2019? How can companies do better?
Cao Yuwen, a senior researcher at the China Textile Fabric Trend Research Team, shared the latest research results on the trend of Chinese textile fabrics in the spring and summer of 2019 from the perspectives of lifestyle, fashion color and fashion style. She believes that the future fabric apparel will tend to pursue a sense of originality, and the demand for comfort will increase, so the clothing will gradually develop towards the home pajamas.
In addition, fabric designers from more than a dozen textile companies, including Zhejiang Red Green Blue Textile Printing and Dyeing Co., Ltd., Zhejiang Rainbow Zhuang Printing and Dyeing Co., Ltd., and other local enterprises, also target different types of clothing and men's clothing and J.Queen. Xie Jiaqi, Director of Brand Design, Deng Zhaoping, Chairman and Design Director of Guangdong Puli Yiman Industrial Co., Ltd., and Zhao Huizhou, Chief Designer of EACHWAY Arts and Crafts Group, and other industry experts to communicate the trend of fabrics. The content, in the form of fabric theme billboards and matching the corresponding fabrics; and the industry experts who understand the future textile fabric market demand, have provided information for the next season of apparel fabrics, and interactive discussions with textile fabric companies, for the category trend and Suggestions for improvement in product development direction, dozens of textile fabric development programs were discussed one by one in the interactive session.
Brainstorming, sparking wisdom, experts in various fields have their own opinions on the interactive interactions in the field, and actively create a visible future for fabric fashion trends.
The tide has FUN:
Summary ideas lead the future
Inspired by each other and shared inspiration. After the contending of experts in various fields in the textile industry, information on the trend of Chinese textile fabrics in the spring and summer of 2019 emerged from the seminar.
In the future, China's textile fabric trends will present four major themes. First, the theme of "Creator" will present a series of warm colors with high brightness and low chroma, close to the skin, with lighter shades and slightly brighter colors. In the season, the fabric bears the responsibility of pleasing the senses, paying attention to the feedback of the body and paying attention to a healthy life. Comfortable, high-elastic, matt or shimmer, creating a soft touch of the skin; second is the theme of "Ideal Country", which will form the basic color of future technology with black, white and gray. The fabric focuses on the use of functional fibers, and the thin nylon material is strong throughout it, emphasizing the gloss, paper texture, micro texture and foil-like metal wrinkle effect, immersed in the double feeling from the visual to the auditory; the third theme The Human Age is based on organic colors such as tender green and pineapple yellow, bringing natural vegan enjoyment. The fabric is made of natural fibers and traditional crafts, infused with modern elements, cut flowers, burnt flowers and summer jacquard, emphasizing lightness and transparency; the last "light civilization" theme, its color is full of vibrant high color and deep dark color Live each other. Fabrics explore subversive new craftsmanship, new materials, and focus on new colors, textures, and freely combined patterns.
The successful holding of this seminar laid a good foundation for the Keqiao 2018 “Everyday Fashion†series of activities, which can effectively meet the development needs of Keqiao Fashion Creative Industry. In addition, it is reported that in accordance with the work arrangement of China Textile City “every day is fashionable, there are exhibitions in the month and monthâ€, the “Design Exchange Week†will be held in the fourth week of each month in 2018. At that time, a number of trend research and design exchange activities will be staged in Keqiao, in order to promote the transformation of Keqiao to the design of the fashion industry, and help Keqiao to effectively develop and bloom Keqiao fashion confidence!
Editor in charge: Xu Yuehua
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