Today, popular outdoor sports, sports apparel value is soaring. According to the statistics show that in 2023 China is expected to sportswear market will reach 300 billion yuan. In this number of one hundred billion market opportunities, has "science and technology content" of functional fabrics industry it is also becoming the meat and potatoes.
Elegant Textile (full name of "elegant Wujiang City Textile Co., Ltd."), is a dark horse in this industry. Founded in 2002, the elegant, as a product company, is committed to science and technology to create a better wearing experience. User thinking began to develop functional fabrics from raw material technology, but also study how best to use these materials and how they change people wearing experience.
After nearly 20 years of development, has become the elegant textiles functional fabrics business leader, not only as the service is known as the ski wear in "Dior" - outdoor luxury Bogner, leading the Mammut, Schöffel, Jack Wolfskin, Salomon 100+ overseas and other high-end outdoor brand, but also domestic Bosideng, Pacific birds, FILA, Descente and other well-known brands of outdoor fabrics important suppliers.
Bosideng first windbreaker jacket uses elegant clear & Clear â„¢ fabrics production
Not only that, elegant independent development of intelligent temperature control system iwarm, blend with clothing, meet the people can choose the degree of warmth and is fully machine washable, rub-demand. According to reports, iwarm the latest version of the world's first system equipped with Huawei obscurity intelligent temperature control system, elegant mall invited settled Huawei, Huawei became the first eco-smart wear clothing brand, established a leadership position in the field of intelligent temperature clothing .
Dedicated to elegant fusion of technology and fashion, has been exploring digital reduction and efficient manner mentioned early it reached earlier this year with Style3D cooperation, open digital fabric R & D and sales, kinetic energy is injected into the core to achieve full digital link.
Start fabric purchasing digital exhibition achieve efficient and intuitive
"Cooperation is the core strategy of efficiency, and Style3D is based on the word." Elegant textile founder and CEO Zhou Juan said.
In the just past Intertextile Autumn Fair, elegant hall site will enable Style3D digital fabric exhibition, through on-site physical fabric binding online digitized and convenient operation detailed property information, intuitive 3D garments effects and online plus purchase, attracting many customers scan code experience.
Intertextile scan code field elegant user experience of digital fabric
Before that, the previous participating elegant form, is pure human salespeople need to record customer information, full manual docking in follow-up after the show, a lot of manual operations, recorded information timeliness and accuracy is difficult to guarantee. But after starting Style3D, customers can scan through the phone code online sampling, browse and buy all the information in real time and accurately transmitted to the elegant, not only improves the user's purchase intent, elegant but also get rid of the dependence on manual, and gradually to digital exhibition, mining for efficient digital transition.
Style3D online using elegant color changing effect Show
More than just digital exhibition, elegant still actively open up the ERP system and Style3D, hope from the fabric showroom to warehouse management, to achieve full process digital purchase and storage of data, synchronization is complete the customer, fabrics, massive sales data accumulation and precipitation, also feeding the data analysis support for the development of elegant fabrics, fabric research and development to make more accurate matching and forecast market demand.
Borderless alliance to digitize chain speed
In the information technology continues to penetrate the moment, "in order to win-win symbiosis" has become the industry consensus.
Promote open innovation and elegant, early in 2011, the elegant advocated the creation of "borderless alliance", hoping to break the traditional point to point mode of industrial cooperation, converted to a product or project-centered, the upstream and downstream industries to form a circle the user needs timely delivery of each link in the supply chain, in order to achieve more efficient integration, win a share of the textile ecosystem. This is precisely the Style3D is driving the development of all-digital link mode to achieve high degree of fit.
"Fashion has entered the digital age, we hope that through the digital industry together, so that the efficiency of collaborative work and no border alliance partners becomes higher, so we have great expectations for Style3D." Zhou Juan representation.
Elegant Next, by ground application in the fabric of the digital linkage own clothing brand, as well as more brands at home and abroad, cross-border electricity providers, manufacturers and other supply chain partners to join them digital upgrade, to achieve the whole industry chain speed. It is foreseeable, Style3D and ties will play the role of inestimable value in them.
R & D figures from the fabric to the line of business, to speed up the industrial chain, through the digital transition, the future will be flowing faster, better and more efficiently fabric technology research and development and sales, and to digitize and efficient industrial chain alliance win-win situation.
Up to now, Style3D been energized Bosideng, Anta, the bird of peace, UR, Semir, Mida, Duchamp, Dali silk, everything is profit, and many other clothing brands, ODM manufacturers and fabric business in digital to achieve cost and efficiency, and through digital technology service and industry chain collaboration system set up, expanding Style3D digital ecosystem, helping more textile and garment enterprises to establish effective links to achieve symbiotic win-win situation!
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Suzhou Jinnan Textile Technology Co., LTD , https://www.jinnantextile.com