Steven Stone is a British jewelry company with more than 70 years of history. The old store's signboard usually means mellow, it represents experience accumulation, skill and quality. The Stone family's three generations of craftsmanship have been devoted to the efforts and efforts of several generations of fathers and sons. In the UK, family businesses are often more likely to get people's favor, which stems from the traditional values ​​that the British value family. The father's words and deeds to the children of the generations are passed down from generation to generation; the generations are grateful and respectful to the parents, and the unselfish blood relationship between the people constitutes the strong bond of the family business, and Steven Stone is such a family business. .
Three generations of family inheritance
Steven Stone's jewelry business began in 1937, when the Al Stone and Henry Stone brothers started their business in gold and precious metals. Soon, they expanded their business into the field of antique jewellery, specializing in Victorian jewellery and second-hand jewellery. In 1957, the two brothers formally established a jewelry company.
Steven Stone is the second generation heir, joined the jewelry industry at the age of 16, and later became an expert in the field of diamonds and precious stones. He has provided high quality diamond jewellery to many well-known jewelers. In the late 1990s, Mr. Steven opened his first retail store in Whitefield, Manchester. In 2009, he moved his retail store to Hale.
The Zack Stone and Max Stone brothers are the third generation of the family, responsible for jewelry identification and management and jewelry design. After graduating from 18 years old, Zack entered the diamond industry and graduated from the GIA (Gemological Institute of America) with a degree in diamonds. In 2005, Zack joined the company and introduced new technology to the company, making Steven Stone the first and only jeweler to be able to complete all the processing in his own workshop.
Along with the success of the jewelry business, in 2015, Steven Stone set up two new boutiques in London, England and Palm Beach, the richest town of the United States.
Steven Stone combines high-quality jewelry, competitive pricing and experience trust into a brand identity. Recently, we visited Zack Stone, the third generation of the messenger, and asked him to interpret the unique beauty of Steven Stone jewelry.
GIA certified quality diamond commitment
Each diamond sold by Steven Stone is certified by a high standard GIA and is GIA certified, so customers can purchase it with peace of mind. Zack tells us, “If the diamond you bought has a GIA accreditation, then what you get is what you are told.â€
Just as a one-carat diamond can range in price from £3000 to £15,000, the same weight and value are due to the quality of the diamond, especially the color and purity of the diamond that is difficult to detect with the naked eye. The value of a diamond needs Experts use specific instruments to identify them. So who is going to identify the quality of the diamond? There are several authoritative diamond appraisers in the diamond industry, such as the GIA (Gemological Institute of America) and HRD (Hoge Raadvoor Diamant). GIA is the authority of all diamond certification and certification bodies, and the quality of diamonds is created by GIA.
At present, many jewellery companies on the market, and even some internationally renowned large companies, are unable to provide customers with diamond certification, and even companies have issued quality certificates. The lack of a certificate or the fact that the certificate is not authoritative is highly controversial in the industry. Because the diamond grade is set by the GIA with a specific instrument, other agencies can only do close "guess." Zack gave an example. "The standard is a diamond of the same grade. Private certification can be a few thousand pounds lower than the GIA certification. But this is not true because we don't have such high profits."
Unique price advantage
In the history of the first fifty years, Steven Stone only provided jewelry for jewelers. More than a decade ago, Steven Stone opened a retail store and began to open to the public. The background of the jewellery supplier has accumulated many advantages for the transformation of the brand into a retailer. Steven Stone has a full range of equipment and a very strong production capacity, which establishes that it does not sell capital at retail prices. Such as the brand's declaration: "can provide 50% lower prices than traditional high-end diamond jewelers."
In addition to hard equipment, the affordable price is also due to Steven Stone's business model. “Compared to regular jewellery retailers, take the example of jewellery retailers on Bond Street, such as De Beers and Graff. For the same small diamond jewellery, our price is easily reduced by half, the amount we sell. There are many, and no hoarding of diamonds. Once we start hoarding diamonds, we have to spend more costs and need more profits to operate. We also don't have the extra expenses of other big brands. Together, these prices are very favorable. Compared to some brands, there is a profit spread of more than ten times between us."
Steven Stone's advice for Chinese customers on how to shop for quality diamonds: the difference in color alone can make the price a few thousand pounds. The value of a diamond depends on its rarity. The higher the value of a purer diamond, the easier it is to identify. Customers are advised to do a bit of research on diamonds before they buy, so they will soon find the focus of the purchase.
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