Low-cut evening gowns, lace-ups with small windbreakers, and Swarovski crystals on the clothes. The new products displayed at the 2007 snow lotus cashmere exhibition made people sigh. “The original cashmere sweater can be designed to be so fashionable!†Under Chen Tao’s leadership, Snow Lotus is brewing a revolution in cashmere sweater design and wearing concept.
Hiring Li Bingbing as spokesperson has become a brand promotion for Xuelian cashmere eye-catching eyeballs. Many people have linked cashmere sweaters to fashion for the first time. Tao Tao said that the idea of ​​hiring a spokesperson was also initially questioned, because it takes money to celebrity, advertising, and advertising. However, at the time Sayland’s investment return has not yet satisfied investors, but fortunately the boss supported his decision. . In Chen Tao’s view, consumers nowadays will not have time to listen to your brand culture. They need a more impactful approach. Finding a celebrity endorsement that matches the quality of the product is the best way, especially Snow Lotus. Change the minds of consumers that cashmere sweaters are old worn by the elderly, but also to show their views, so that consumers intuitively see the brand culture, clothing style changes. “Choosing Li Bingbing as the endorser of Snow Lotus was the most recognized decision I took over the past three years. In addition to being branded with fashion labels, the sales volume has been constantly rising, and is known as the 'Ice Legend'.†Chen Tao is very proud.
The unexpected financial crisis has brought a lot of changes to Chen Tao's change journey, but Xuelian, which is mainly based on domestic sales, has not been affected much. Tao Chen said that last year, Saussurea's comprehensive strength ranks third in the country, and sales growth this year is expected to increase by 60% over last year. Speaking of his own goals, Chen Tao said, “My greatest wish is for young people to choose the right snow lotus for their parents when choosing cashmere sweaters.â€
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