CHIC IMPULSES SHOWROOM CAMPUS CAMPAIGN

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In this quest for a unique style of society, trends and personalities have become fashionable labels. People's increasing demand for fashion and the rise of various fashion icons have made fashion brands and personalized designs more and more important in apparel consumption.

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Chaochao Life is a pursuit of a lifestyle that combines trends and personalization. In the CHIC2017 (autumn), some designers will bring a “Chao Life” fashion feast with their unique aesthetic.

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ZEROSIGN zero boundary

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Zerosign is a movie art-inspired mousse apparel art brand, an attitude and position of the emotional department, the original designer brand. From the movie's point of view to explore the new perspective of fashion design, with the help of the tension of the film art to transform the garment art to bring people's sense of touch and hope.

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There is no boundary, and the different space expounds the interlaced focus of time and space, reality and dream.

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Zerosign is a sign of zero. The purpose of leaving blank is to make it more full and complete. The part that is not is the most mysterious and most desirable existence. The blank space is the most powerful supplement and elaboration; nothing means nothing. Infinite possibilities. Interesting elements in the film and humorous and mysterious colors make urban life naughty and artistic.

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Zerosign's clothing style is summed up in several key words: Original Urban Fun and Warm Movie Art. Mix& Match is the brand DNA of the zero sign.

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Designer introduction

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Zhou Li & Chen Kaiyu

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Zhou Li graduated from Dalian University of Technology with a bachelor's degree in fashion design and engineering. She has worked as a designer, planner and manager for various well-known domestic brands (TOUCH.JORYA.broadcast.PERSONALPOINT.Reddragonfiy.MIKIBANA). In 2015, he founded his own brand ZEROSIGN and served as creative director.

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Kevin Chen graduated from the IVY School of Fashion Design in Hong Kong and worked as a main designer and manager for various well-known domestic brands (BREADNBUTTER, TITI, MIKIBANA, etc.). In 2015, he established his own brand ZEROSIGN and served as the brand owner.

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Tang Xiaofu XIAOFUTAN

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Present fashion, music, art, and pop culture with a sense of humour and dramatic expressions. The essence of the brand comes from the exquisite tailoring design process, innovative materials, and at the same time, it can keep it simple and tidy, and transform the ideal individualism into a work of art.

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Use more elements of conflict, hand beading and uniform structure, outdoor fabrics and silk blends, lace embroidery, etc. to further emphasize the brand's sense of luxury and fashion, and strengthen the theme.

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Designer introduction

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noob

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The actor Xiaobai from senior customization to artist costume professional modeling, after the collection of young and creative graphic designers, illustrators to complete the current look. In addition to his personal brand, he also serves as a brand director of a brand and has extensive market experience.

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The leader is active in the atmosphere of young artists. He is a good friend of many avant-garde artists in China for many years. This unique experience also influences the brand's atmosphere of contemporary art in addition to fashion. Xiaobai seldom publicized and promoted herself in public. She thinks that the best expression as a designer is the work itself.

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D-Zing

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"D-Zing" was born in October 2014. "D" is the first letter of the "dream" dream. "Zing" has vitality and vitality. "D-Zing" is a dream about beauty and a dream of vitality. .... "D-Zing" is derived from an interest, a persistence, an effort, a passion... "D-Zing" pursues the playmates who are deeply in the heart, confident, and playful. . There is no lack of exquisite detail in fashion personality. She is a viable independent designer brand.

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"Luxury fashion" is the brand style of "D-Zing", and the fun portrait is the soul element of the "D-Zing" brand. It will be presented in different forms in each season of the product. The artistic linear art is either With the reorganization of different patterns, "D-Zing" draws inspiration from life movies and artwork to convey the fashionable philosophy of light and fun with its unique clothing style.

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Designer introduction

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Ding Hao AMBER

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Ding Yi was born in the clothing family. Her mother is a local tailor who is well-known in the locality. Since childhood, she has been cultivating the best influence on clothing. Therefore, she has a strong interest and fantasy in fashion design, and established her own independent designer brand today. "D-Zing" laid a solid foundation. After graduating from Shanghai Donghua University, he has served as the chief designer and design director of a number of well-known clothing brand companies in Shanghai, Wenzhou, and Hangzhou. In early 2013, he created his own design studio, tailored design programs for apparel brands, and started preparations for individual designer brands. In the same year, together with a friend, we established a custom-made brand "Wei Wei Jia. Myth". More than a decade of clothing brand design has gained rich experience. The accumulation of strong independent personality and love of various arts has created her unique style and different fashion attitude.

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KINGPING

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The KINGPING product was created by KING and led by the famous design team. It has long maintained close cooperation with top design studios such as Italy, France and Spain. The KING PING brand is handmade by highly skilled artisans.

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KINGPING derives from KING's ultimate pursuit of the spirit of art and artisans. It uses the height of philosophy, the breadth of art, the depth of craftsmanship to create ideas, and creates creations. With the spirit of artists and craftsmen making shoes, every pair of works is "intentionally." The presentation.

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Designer introduction

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KING

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KING

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China Shoes Original Design Promoter

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China Women's Shoes Highest Brand KING PING Founder

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Muxi Muxi Chinese Light Luxury Brand Founder

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The founder of Guangzhou Zhemuqi Clothing Co., Ltd.

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Won the Chinese shoe patent award

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China Original Design Contest and judge of Fashion International Elite Model Contest

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Senior judge of National Fashion Design Competition

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"Leather Logo Cup" China Shoes Design Competition judges

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China Leather Creative Design Competition judges

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He has been deeply engaged in shoe industry for 18 years and has been designing and creating in Europe for a long time. He has conducted in-depth research on mechanics, ergonomics and shoemaking techniques.

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He studied philosophy in his early years and studied Buddhism in recent years.

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Chaochao Life will occupy a growing proportion in the fashion industry. Do you also want to join in? CHIC2017 (Fall) Design Power Pavilion CHIC IMPULSES SHOWROOM is still positioned in the North Hall of the National Convention and Exhibition Center [Shanghai], looking forward to your Come here!

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