Analysis of the market prospects of women's clothing industry, women's franchisees must do, women's franchisee to join the women's clothing brands need to pay attention to several major issues are summarized as follows:
1. Has the industry's product or service significantly increased in the past three years?
Market water demand or acceptance.If the significant increase in demand in the market in the past, said that it should still be in the growth stage, and the market growth or not, is to determine the prospects of the industry is an absolutely important indicator. When a large increase in market demand, the most favorable to the franchisee.
2. Franchise headquarters or other agencies (such as various associations or government agencies) for the next 3 years the product or service forecast
In addition to the past record of demand, the forecast of future market growth by agencies or affiliates is another industry outlook. It must be noted that the units that compose this data must be predicated on the basis of relevant demographic data, government forecasts or other background information, not just speculative and wishful thinking.
3. Where is the life cycle of the chain and its products?
Product life cycle refers to the product life cycle, as in life. In the innovative products, their business risk is higher; in the growing products, the best operating results; and mature products, you must have more marketing activities will be competitive; the decline of the product Completely not considered.
4. Is the product new or improved?
Product differentiation refers to whether the product has more special selling point or superior performance. The greater the product differentiation, the more prominent this franchise features, and to attract consumer groups. In general, if the product is a newly developed product, the difference and uniqueness of the product is usually high.
5. Is the product or service quite different from other peers?
There are many different or clear and easily distinguishable features, in order to avoid fierce competition in the same industry, to join the headquarters of the products or services, there should be special. Here must be added that if the franchise headquarters products are not special, but a total of Ding special sales methods, distribution management, or significantly different from the "commercial package", but also its special advantages.
6. In the area you intend to shop, with the competition is intense?
In the competitive environment, as long as a little difference is enough to affect the business results, special attention should be paid to the store location, signs and hanging position, and even service attitude.
Ladies joined the brand 37 ° Love - fast fashion women's leading brand
37 ° Love is an advocate and leader in the "minimalist fashion" of the fashion world of women, pursuing the perfect tailoring of elegant and simple sets, exquisite sophistication and simple curves. 37 ° Love Main categories include clothing boutique - fashion ladies, shoes and hats bags, trendy jewelry ... ... all continue the style of fashion revealed in the temperament, for the modern city of women to provide one-stop fashion products Enjoy and look forward to working with you.
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