CRZ Tide brand women's 2017 spring and summer new fashion trends: urban fashion shorthand

CRZ Tide brand women / A DIFFERENT VIEW, documentary "City Fashion Shorthand" has a piece of monologue: Whatever you do, what kind of work, what you see, what kind of life, you are you.

CRZ 2017SS campaign--do it yourself

CRZ / A DIFFERENT VIEW, documentary "City Fashion Shorthand" has a piece of monologue: wherever you are, what kind of work you do, what you see, what kind of life you have, you are you.

Philosophers are always thinking about the relationship between “self” and the world. Designers are always contemplating clothing in their own meaning. CRZ always thinks about the different answers to the fashion brand and stubbornness. Just as most people hate uniforms, no matter how fit, elegant, high-grade, or even beautiful, they can't stop people from switching to their own PWs immediately after they finish their studies and work. Few people may think about why this is just because they simply do not want to dress like others. From the designer's point of view, this is a clear feature of the relationship between strong personal consciousness projection and body and clothing. Fashion, the game played on the body, this social skin is a process that we find ourselves.

A girl should be two things: who and what she wants. --Coco Chanel

A girl should have two kinds of what she and she want to accomplish. --Coco Chanel

"Know Yourself" has long been not a new topic. Socrates, a famous Greek philosopher, took "Know Your Own" as the core proposition of his philosophical study. CRZ encourages fans to follow their inner thoughts and become the helm of their hearts. Therefore, “Be yourself” became the most important thing for CRZ in the spring and summer of 2017. Based on this, designers instilled a deeper connotation into their clothing: loyal to themselves, It enriches itself from the inside out.

In a neon-filled city, starting from the source of inspiration for modern people's life pressure, using contrasting design techniques, from the perspective of relaxation, the details of life are melted into the design of clothes, interpreting “different answers to A DIFFERENT VIEW”. As Gillerop said: "I dare to do ... I am my own master!" Just as CRZ has always insisted: Young people are an attitude and do their own attitude; Trend is a way of life, creating a fun life.


The summer design theme revolves around "Be Yourself", crazy dreamers from / Crazy dreamers, / Fantastic architect fantasy architect /, City tram tram, / Sweet holiday sweet holiday. From the four major series, from external things to inner illusions, Be Yourself does not need to care too much about other people's assessments. In the strange reflection of the mirrors, you may end up with only a bizarre self.

You live but once, you might as well be amusing.

CRZ 2017 SS To be combined

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