Enthusiastically Enjoying Happy Hours Meet at GORE-TEX®-Site Ski Festival

The cold wind, the snow everywhere, and the thorns, the winter has quietly come to our side. For this season, someone curled up at home to cultivate themselves, some went to the south for spring, so what plans do you have this winter? Why not participate in the winter ski festival, passionate interpretation of snow life!

Skiing originated in the extremely cold northern part of Eurasia. In recent years, the rapid development of China’s ski sport has developed from a “cold” project with weak basic masses in the past, which is far from universal, to an industry that has begun to take shape. In just 6 years, the number of ski resorts has rapidly expanded from the initial few to nearly 200. Especially in the past three years, the heat of various social investment ski resorts has rapidly increased. 96 years ago, only a handful of people participated in the ski sport in China, but not thousands of people. However, by 2000 it had suddenly increased to 800,000 people. By 2004, it had exceeded 2 million people. The speed of the development of the skiing sport was not fast. Any sport can be comparable to it.

In order to promote the popular skiing industry and promote the development of ski-related industries, a ski festival featuring the theme of “Brave Passion and Happy Hour” will be held. The event is organized by the China Ski Association, the GORE-TEX® brand and the Saite Shopping Center. The THE NORTH FACE brand was jointly launched. With the support of a number of media, websites and outdoor clubs, the event will be a splendid event.

Through this event, we will be able to transfer the GORE-TEX® brand's “Every Day of Wonderful Life” and the Seth brand’s “Dissemination of Modern Consumer Culture” and the “Never Stop Exploring” corporate culture concept of THE NORTH FACE brand to the majority of skiers. Enthusiasts, and how to pass on the knowledge of authentic GORE-TEX® fabrics, so that skiers can truly experience the comfort of GORE-TEX® products in this passionate, vibrant winter. Perfect combination with functionality.