Foshan children's wear mainly woven leisure, mid-range products accounted for the majority, the market share is relatively stable, higher brand loyalty, which is "Foshan children's clothing," the regional brand has a direct bearing on the impact in the domestic secondary and tertiary markets to occupy Absolute advantage. Frog Prince, Baby Square, Bear B Qi, bald Aberdeen, small square, represented by a group of children's wear brand in the domestic and foreign high-end market already have considerable brand influence, "Foshan children's clothing" regional brand backbone . It is reported that Chancheng District, Foshan City, is the country's largest children's clothing production base, the entire children's clothing industry chain annual output value of more than 40 billion yuan, with only a town to occupy the national garment output value of 30%, China Textile Industry Association, China Garment Association jointly named as "China's children's clothing town." Foshan Chancheng Zumiao Street Office Deputy Director, Party Committee member Li Shaohua said that the reason why Foshan children's wear can be rapid development, the biggest competitive advantage is the government guidance, mature business, brand mature, advanced information, as well as government and enterprises Baotuan-style promotion and publicity. In recent years, the government has continuously increased its investment in the children's wear industry, creating a sustainable hardware and software environment for the children's wear industry. Foshan from the children's clothing design, processing, production, information, logistics, surface materials supply, embroidery, printing, etc. formed a complete basic industrial chain. Foshan, Guangdong Carnival costumes is one of the large-scale children's clothing enterprises in Foshan, the brand's "cute and interesting" product is the girl's clothing. Yan Jiahua, chairman of the company told reporters, "no internal instability, nothing less than strong," only internal and external brands can really occupy the commanding height of the market. "Interesting Keqi" Earlier this year has started the brand transformation and 100 stores to enhance the project. Li Shaohua said that the establishment of the headquarters of China's children's wear brand economy is the overall goal of Foshan children's wear industry. In the specific implementation of the goal, first of all, to achieve the transformation of children's wear industry in Foshan. According to the requirements of Foshan Chancheng District to optimize and enhance the traditional industries, Zumiao Street will take advantage of the regional brand advantages of "Foshan Children's Wear" to promote and guide the development of children's wear enterprises in building brand, marketing design and development of children's wear culture, so as to realize the transformation of children's wear industry . Second, to guide the brand to strengthen the establishment and optimization of domestic channels. For enterprises to design and develop marketing-oriented brands, in the policy to give strong support, so that Foshan can increase the future of children's clothing in the high-end market share. Third, continue to increase regional brand promotion and promotion. In guiding the brand upgrade, not blindly value the brand price, the key is the government continue to increase regional brand promotion and promotion, at the same time guide the business managers to strengthen the design and development and quality management, the government collaborative enterprises to the country and the world to shape " Foshan children's clothing, "a new image. In addition, the rural market can not be ignored. For the children's wear market, we not only advocate the brand to the development of high-end market, but also active development in the rural market, rural markets will be the "geometric progression" of China's children's clothing industry to upgrade the key.
