Nanxiang fashion to create the original intention is to reshape the clothing culture nowadays. Nearly a hundred years as if only the tunic and cheongsam, only with our culture, is recognized by our entire nation. The tunic was popular around thirty years ago. Parents were young when the photo, many tunic, and both men and women love tunic.
Nowadays, it is seldom seen in the suit of Zhongshan, about only the national leaders will wear in some occasions. About collar should be modified after tunic style, are also rare.
Next, what can we shape, what can we shape success?
Nanxiang two words, at first glance, a kind of southern, or southern feeling. And Jiangnan, in the past culture, sung in poetry, full of beauty, whether it is the prosperous Qinhuai River, Suzhou and Hangzhou's scenic spots, even in ancient times, the soot of Lingnan ... ...
We hope that we can find our true meaning of "fashion" from the cultural heritage of thousands of years and we hope that it will promote our culture and further our development in the world.
But ... ... gestures, the company is our brand, our spirit, culture, vision, all fell on the "Nanxiang."
Really want to land when we go to create a what kind of product, men's, women's, women's underwear, there are very mature large brands, and men's underwear brands , most of the statement is not significant. Since we came, we hope we can do something. We start from men's underwear, reshape our clothing, clothing culture, and then we hope that from the inside out, to the future of the "fashion" to the trend. Speaking at this time, there is no suspicion of nonsense. However, the dream is still there, is not it?
Perhaps our culture has a problem somewhere. Our nation seems to have lost its aggressiveness and initiative. In many cases, we let the torrent of the world rush into our life. Is it because we know it later?
Can we shape some "alertness" or something else? We are trying to shape a brand, giving him time, growth, maturity and other temper, characteristics.
In the vast cultural concept, we have found "it is not too late to make ends meet." This phrase is a perfect fit with us. Therefore, we decided to put the sentence into a shape that is now in line with our current stage of Nanxiang fashion Product positioning brand. We found "Better late than never". It is exactly the same as English translation, which means "it is never too late." We think this is not exactly "Chinese and Western"?
Can we make him simpler and more popular? Take the abbreviation appropriate, we try to use "Bltn", Chinese interpretation re-set as "this moment, it is not too late," suddenly all of a sudden. Right, this is not exactly the "at this moment" we want to express, and we urgently need a vision of change, growth and maturity ...
Nanxiang, Bltn this step has finally taken the first step, falling footprints, it also indicates that we are on the real journey - now.
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