Underwear joined the display design of the chain, the emphasis is on the window design, and the focus of the window design, lies in how to make a creative window. It is understandable that display designers tend to focus most of their attention on making window designs, but it is often not uncommon for display designers to obtain the design of their windows. Transform it into what we usually call a design point. Some display designers in the window design racking their brains, think out of the idea does not meet the brand style and marketing goals. Therefore, how to get inspiration and refine design points through theoretical methods is a question worth discussing. Here, Hanlor will share the inspiration source of window design.
The source of inspiration for the design of the window design does not actually require baseless meditation. It mainly comes from three aspects: first, it comes directly from the theme of fashion trends; second, from the product design elements of the brand; third, from the brand Seasonal marketing program.
Han Lier underwear Jiangxi Xinfeng franchise stores
Fashion trends published by the major trends in the laboratory each year, generally divided into several topics. For example, the NellyRodi design firm in France publishes the spring, summer and autumn and winter trends of the next season twice a year. It is usually divided into 4-8 themes, each of which has its distinctive features including style, color, fabric and style element. We simply select the theme that suits the brand's style and refine some of the elements into design points. In March of this year, the window designs of European fashion cities Paris and Italy are flooded with a common theme, which is exactly one of the four major themes released by the NellyRodi Trend Research Lab: Nautical Theme.
The brand's product design elements, in fact, by the underwear designer instead of the display designer to complete the theme of fashion trends analysis and refining this step. Underwear designers will study the next quarter's fashion trends to identify the design elements that are suitable for the brand. Then, based on these design elements, a series of designs will be conducted to develop several series of products with distinctive theme and uniform style. At this moment, the display designer only needs to derive these design elements of the product and express it when the window is displayed, so that the design which is in line with the fashion trend and the brand's own style can be made. These design elements may be a fabric pattern or texture, or a structural style features.
Brand season marketing plan, can be divided by time, including the new listing plan, as well as some key holiday marketing strategy. In these key period, such as the spring market, Labor Day, autumn market, National Day and Spring Festival, the brand will inevitably need to focus on the display design. At this time, the display designer must clearly remind every passing customer of the listing of the new product and the holiday season through the window display design of the season. Inspiration from design options can be explored from the representative characteristics of these time periods. It is necessary to clearly reflect the characteristics of the time period, but also innovative and unconventional.
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