In the past, a large number of manufacturers of wholesale enterprises have already become history. Instead, they are cash and daily batches. The previous tens of millions of dollars of daily distribution have long been overwhelmed by high interest rates. Instead, they are pursuing in a careful manner. Better distribution." It can be foreseen that with the promotion of the branding of production enterprises and the continuous improvement of the distribution system of chain enterprises, simple wholesale enterprises will usher in the “end of the roadâ€.
Business management is like sailing against the water. If you don't advance, you will retreat. If you work hard, you can easily get caught up in the crisis. The old saying goes: People have no long-term care, and there must be near worries. Enterprises do not look at the direction of their own industry development, do not understand the objective changes in the business environment in a timely manner, do not forge ahead, and actively innovate, it is impossible to be long-term, especially in today's globalization.
At present, the problems that China's small and medium-sized jewellery enterprises must face are: changes in the macroeconomic environment, rising labor costs caused by the new "Labor Law", large fluctuations in international and domestic gold prices, and high inflation, while facing foreign strength. A massive invasion of the brand.
Not only that, but companies also have to face their own survival and development problems, strategies, products, marketing, management, channels, brands, culture and talents, all of which must be the life of the enterprise, and all the decision makers of the enterprise The night is restless. Crisis is always accompanied by opportunities. When the whole industry is about to undergo consolidation, if you can take advantage of the trend, find the direction of the industry development, and develop a development strategy that suits the company itself, it can also make SMEs stand out and become industry leaders.
"Choice is more important than hard work." Nowadays, China's small and medium-sized jewelry enterprises have reached a time when they need to make an immediate choice. Any waiting and embarrassment may lose opportunities, and they may all face the catastrophe.
Regardless of the upstream, midstream and downstream enterprises in the jewelry industry, the future of offensive and defensive competition is absolutely cruel. Only by choosing the development direction of the enterprise as soon as possible, formulating a scientific development strategy, and unswervingly implementing the established development strategy can we truly get out of the dilemma of struggling for survival, and truly can usher in the opportunity of stride development.
According to statistics, the United States has an annual registered number of 500,000 companies, and less than one in a thousand can rise to medium-sized enterprises or stabilize enterprises. 999 of the 1,000 companies have basically disappeared under this level, 95% of which have gone bankrupt within three years, and the rest of the company will remain in the ranks of small bosses forever.
The Blue Book of China's first private enterprise development report released in 2005 said: In the past 20 years, China has nearly 150,000 new enterprises each year, and the number of companies that die every year has reached more than 100,000. 60% of private enterprises go bankrupt within 5 years, 85% of companies die within 10 years, and the average life expectancy of Chinese private enterprises is only 2.9 years.
This is a very harsh reality. It is difficult for China's small and medium-sized jewelry companies to escape this fate. In China, the current market is becoming more and more open, and the characteristics of global integration are becoming more and more obvious; market competition is becoming more and more fierce, and opportunities are becoming less and less; enterprise technology innovation is getting faster and faster, and labor and other business costs are coming. The higher the consumer is, the more mature the current situation, if the company does not carry out in-depth, systematic strategic thinking, if the company does not have a development strategy that keeps pace with the times, enterprises do not say development, even survival will become a problem.
China's jewellery industry has always been hailed as a sunrise industry. It seems to be still developing in this direction. However, as China's stock market goes down, energy and raw material prices rise, inflation, dollar depreciation, and monetary tightening... can be foreseen, jewelry Industry consolidation will accelerate, competition will intensify, and corporate profit margins will face challenges such as rising costs and increased difficulty in credit financing. There is a hypothesis: If these unfavorable factors persist for a long time in the future, what will be the jewellery companies that have not yet grown up?
It can be seen that the fierce competition in any industry will undoubtedly cause a large number of brands without core competitiveness to die out, thereby increasing the concentration of brands and promoting the overall upgrading of the industry. Therefore, Chinese jewellery companies must break through in the fiercely competitive Red Sea, and only create excellent brands to enhance their core competitiveness through innovative development.
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