Although HC Water Purification Network says that nature has self-cleaning ability, experts tell us that this process takes a long time.
With the serious problem of smog and the enhancement of consumer health awareness, air purifier products are experiencing explosive growth. In the first half of 2017, according to the statistics of Avi Cloud (AVC), the sales volume of air purifiers was 7.9 billion yuan, a year-on-year increase of 47.3%, which became the second highest growth rate in the home appliance market. According to statistics, China's air purifier market has reached 5.74 million units. In the future, China's air purifier sales will still maintain a growth rate of 30% to 35%. With this development, this year's air purifier sales of more than 15 billion is already a matter of course.
Recently, major manufacturers have begun to introduce new air purifiers in preparation for the upcoming autumn and winter procurement peak: TCL breaks the tradition of floor-standing purifiers and launches wall-mounted air purifiers; Eve signed a contract with Ma Yizhen and released 2017 new air purifiers. Finnish Yawei three-year grinding a sword launched air purifier AAVITUULIA600; the United States air purifier H32 new listing, opened a new era of "breathing"; Russia invented the air purifier worn on the wrist ...
China's air purifier products are now booming, not only in China, but also in exporting. According to industry online data, three-quarters of the air purifiers produced in China are used for export.
According to statistics, the penetration rate of air purification products in the United States and Japan is 27% and 17% respectively. According to statistics, the usage rate of air purification products in China is 10 per 100 households, and only 3-5 per 100 households in rural areas. (People feel that the actual situation is not so optimistic). This shows that in China, where air quality is relatively poor, the market demand for air purifiers has not yet been tapped, and the development potential is quite large. Even the industry predicts that in the next few years, air purifiers are expected to become the fifth major home appliance products for domestic households after color TVs, refrigerators, air conditioners and washing machines.
According to the GF Securities Research Report, from 2017 to 2021, the average annual growth rate of air purifier sales and sales (machine + consumables) will reach 17.8% and 20.8% respectively, and by 2021, the market for air purifiers. The sales volume is expected to reach 9.85 million units with sales of 43.1 billion yuan.
Obviously, air purifiers are still popular, so it is imperative to instill the right perceptions and concepts for consumers. Among them, there are many people who are fishermen and fishermen. As a result, the industry has also experienced a barbaric era, but it is good to officially implement the new national standard for air purifiers on March 1, 2016. In January 2017, the environmental labeling standards for air purifiers in China were officially implemented. Medium to good development trend.
In addition to HEPA filter air purifiers on the market, we often hear about negative ion purifiers. In the past few years, the negative ion purifier market has been hot, but in the first half of this year, the sales of products with this function have fallen sharply. cold.
The negative of negative ions (or negative oxygen ions) is because the English concept relative to HEPA is more easily penetrated into the hearts of the people, and it seems easier to understand. Secondly, people like to go to the mountains when they go out to travel, and they will see the reputation of “natural oxygen barâ€. , said the negative oxygen ion is how many times the normal concentration. In this way, in people's minds, naturally, negative oxygen ions are good for human health.
On the other hand, negative ions also have the effect of sterilization. As a bacterium or virus of an organism, most of the substance in the body is water. They quickly form hydrogen peroxide and oxygen after exposure to negative oxygen ions. Hydrogen peroxide is a commonly used disinfectant that can cause cell death. "Negative ion disinfection" relies on this principle to achieve sterilization and disinfection purposes.
However, experts do not advocate the use of negative ion purifiers, because negative ions cannot be used in a polluted environment and must be used after indoor air is filtered by HEPA or other means. Because the main function of negative ions is health care, there are cases where negative ions are effective in the treatment and rehabilitation of asthma, diabetes, respiratory diseases, insomnia and other diseases.
Experts explain that in a polluted environment, negative ions can cause particles in the air to be charged, causing heavy ion contamination. Charged particles will adhere to the wall, presenting a black wall. After the fine particles are charged, they will condense into large particles, relying on gravity to settle, and passing through the human respiratory zone, will affect people's health. In the past, foreign countries used negative ion method to purify air, and also added negative ion function on air purifier. Nowadays, air purifiers in developed countries have no negative ion function.
Experts say that negative ions are a concept of hype. The purification effect of an air purifier with negative ions detected according to GB/T1881 is not caused by negative ions, but by the HEPA filter that it carries.
According to the monitoring data of Zhongyikang's retail sales market from January to June, the sales of purifiers with HEPA+ negative ions decreased by 49.34% year-on-year, and the sales of activated carbon + HEPA+ ions + water purifiers decreased by 66.74%. Similarly, from the Ovi monitoring data, in the first half of this year, the online and offline sales of negative ion purifiers accounted for 42% and 34% respectively, compared with the same period last year, the market share has declined by more than 10%.
The data shows that consumers' attitude towards negative ions is turning from heat to cold, and the awareness of purifiers is gradually becoming clear.
Another phenomenon is that the rise of domestic brands, gradually catching up with foreign brands, and staged the Matthew effect, the industry is facing shuffling.
The "Analysis Report on the Purchase of Power Grids in the First Half of 2017" released by the CCID Research Institute shows that in the first half of this year, the market share of foreign brands in the online market exceeded 60%, but the growth rate of domestic brand sales was faster than that of foreign brands. 81.7%. Compared with the end of 2016, the market share of foreign brands is shrinking slightly, and domestic brands are gradually gaining market share from foreign brands.
At the same time, with the results of sampling inspection of air purifier products in some areas, the unqualified rate of empty net products is still relatively high. Among the air purifiers that have exposed quality problems, there are many foreign brands such as Philips and Blueair. This also allows consumers to more rationally deal with foreign brands, no longer blindly worship foreign brands, making the domestic brands a rapid development of a boost.
At the same time, foreign brands are generally more expensive. According to statistics from relevant institutions, in the first half of this year, the online price of air purifiers continued to rise, with an average price of 2,080 yuan, up 21% year-on-year. Among them, the average price of foreign brands is 2,761 yuan, and the average price of domestic brand products is 1,378 yuan. The difference between the two is nearly doubled. However, compared with the end of last year, the price difference between the two is shrinking. At the end of last year, the average price of foreign products was 2,599 yuan, and the average price of domestic products was 1,084 yuan.
In the pricing system, foreign brands still dominate, and some manufacturers will also use low consumer awareness to raise prices. However, as industry competition intensifies and consumer awareness increases, the price of the air purifier market will reach a reasonable value in the future.
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Editor in charge: Gao Xinyi
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