With the development of society, the demand of consumers has changed, and consumers have shifted from the consumption orientation of price-consciousness to the consumption orientation of more quality. Consumer-centric clothing customization is becoming the main direction of the transformation of the apparel industry.
In the past few decades of development, the domestic clothing market is dominated by ready-to-wear retail, from retailers along the supply chain to producers to scale up production, once the terminal sales are not smooth, it will give each link Come to high inventory pressure. In recent years, with the change of consumers' aesthetic sense, the garment industry has accumulated a large amount of inventory at all levels. Cleaning up the inventory has become a top priority for all links. Some time ago, there was news that a brand merchant burned 60 tons of stock clothing.
Due to the two major pain points of high inventory and high rate, the domestic clothing market has been basically stagnant in the past few years. On the contrary, the clothing customization market conforming to the consumption trend has grown against the trend and the compound annual growth rate has reached 32. %. Emerging apparel customization is becoming a driving force for the transformation and development of the apparel industry.
Traditional clothing customization, relying more on physical stores, covering surrounding communities and shopping malls, has limited coverage, and emerging Internet-customized brands like tailor-made custom-made, add Internet elements based on traditional customization, adopt online Combined with the offline method, it will bring new strength to the development of the store, and it will be superior to the efficiency and experience of the customer.
This is mainly due to the tailoring of Internet marketing in the whole network channel, through the technical means to increase the exposure of the brand, so that consumers recognize the custom tailoring, recognition of tailoring can bring them enough luxury clothing customization . More importantly, the company has a professional team docking store, and has the characteristics of the store to carry out corresponding event planning, bringing high operational and operation plans to the store.
Through the online combination of offline, the ruling headquarters has brought a steady flow of customers to the store, the store does not need to worry about the rate of the passengers, this is also the trust of the entrepreneur can be trusted by the entrepreneur, in a short period of time successfully The reason for opening 200 stores nationwide. It can be said that the ruling can develop at a high speed. First, the sacredness itself is good enough. It is true that the franchisee wants to attract entrepreneurs. Second, it is inseparable from the fact that the clothing customization industry itself is leading the transformation of the apparel industry.
The times are developing, and the clothing industry needs to change. How to cater to consumers and meet consumer demand will be the direction of future development, and it is also the direction in which the clothing customization field is working hard.
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Liya Garment Limited Company , https://www.liyaunderpants.com