On May 26th, in the central hall of Block 751D.PARK Beijing Fashion Design Plaza, Jingdong brought together the world-class tide brands Chiara Ferragni, Jay Ahr, Haculla and McQ to create the JD (x) fashion trend. Jonathan Riss, founder and creative director of Jay Ahr brand; Michele Dadamo, global marketing director of Chiara Ferragni brand; Jon Koon, founder and creative director of Haculla brand, and other famous brand designers and fashion celebrities from different countries gathered together to enjoy the cocktail show The show's trendy clothing has witnessed the official launch of the JD (x) fashion plan.
JD (x) online party
Since the establishment of the large apparel division in early 2017, Jingdong has become more and more involved in the fashion industry. In addition to consecutive appearances at China International Fashion Week and Shanghai Fashion Week, this time it has teamed up with the international tide brand to play the most The popular cross-border alliance brings the JD (x) plan. The JD (x) program is a fashion plan jointly launched by JD.com and a number of international first-line fashion brands. In the overall cooperation plan, JD.com has launched a joint-name fashion in conjunction with internationally renowned fashion brands. The design works not only retain the brand's high-quality tailoring. And the design style, synchronization also takes into account the ultimate experience and consumer appeal of Jingdong customers, while guaranteeing the customer experience, product quality, while giving each piece a unique fashion temperament.
Group photo of important guests: (From left) Vice President of Jingdong Group, Ding Xia, President of Jingdong Mall's Fashion Department, Jay Ahr Brand Founder and Creative Director Jonathan Riss, Haculla Brand Founder and Creative Director Jon Koon, Chief Human Resources Officer of JD Group And Chief Legal Counsel Long Yu, Jingdong Group Chief Financial Officer Huang Xuande, Chiara Ferragni Brand Global Marketing Director Michele Dadamo
The four internationally renowned street brands that appeared on the JD (x) online party were Chiara Ferragni, Jay Ahr, Haculla and McQ. Chiara Ferragni is a fashion brand of the same name founded by the famous Italian blogger Chiara Ferragni. In 2009, Chiara officially launched its own popular fashion blog, which was praised as the “first blogger of the universe†by fashion media and global netizens. Her designs include shoes, clothes, bags, etc., and the representative patterns are playful big eyes, false eyelashes and sexy red lips. It is fun with stylish sequins and sparkling red and unique asymmetrical design. Full.
JD (x) Chiara Ferragni co-branded live show
Jay Ahr was founded in 2005 by French designer and artist Jonathan Riss. The Jay Ahr brand is bold and avant-garde, with innovative fabrics and embroidery as the biggest highlight. Jonathan Riss transforms embroidery into a show of art through a unique understanding of fashion and craftsmanship. The JD LAB(x)JAY AHR ZODIAC BOMBER limited edition 12 Zodiac embroidery jacket brought by JD.com and Jay Ahr is the combination of embroidery and the popular Bomber, interpreting China in the most Jay Ahr way. The twelve zodiac signs that people are familiar with.
About joining JD (x) fashion plan, Jonathan Riss, founder and creative director of Jay Ahr brand, said: "Jingdong is a shopping website, e-commerce platform, and a trend, very excited to cooperate with such a large platform. Chinese culture is an important source of inspiration for me and this creation. I have found many stories about these patterns and I have seen amazing Chinese aesthetics. I have learned a lot from it. I hope there will be more opportunities afterwards. Jingdong cooperation, so that I can continue to introduce embroidery works for Jingdong."
JD (x) Jay Ahr joint design show catwalk
Another international street fashion brand participating in the JD (x) fashion program is Haculla, whose name comes from Harif Guzman's graffiti pen name. Harif Guzman is a famous painter in New York, USA. His works are outstanding in style and highly recognized. They are highly sought after by celebrities and galleries all over the world, and they are very influential in the art world. Jon Koon is a Chinese-American artist and designer who grew up in New York. He is the founder and creative director of Tycoon Brands Fashion in New York, and his six street brands, including Haculla, are sought after by top department stores and buyers around the world. Inspired by Harif's art work over the past 25 years, Jon incorporates New York street art elements into the Haculla brand design, injecting a unique style of art into the fashion world.
JD (x) Haculla joint design show catwalk
In addition to the above three brands participating in the catwalk, McQ also brought a wonderful static display content for the JD (x) online party. McQ is the second-line brand launched by British personality luxury brand Alexander McQueen in 2006. The consumer group is positioned between 16 and 30 years old. The overall design style is younger and more rebellious. It is full of street culture elements and blends with the 80s. London's post-millennial underground new punk spirit and optimism. Whether it's men's or women's wear, the diagonal outlines are sharp and angular, and the pattern is bold and striking, in stark contrast to the noble luxury of the main line.
JD (x) online party McQ static exhibition
Nowadays, Chinese consumers who are in the stage of consumption upgrading have more and more ideas about their own collocations. The era of large and complete gradual decline, more and more consumers are more willing to respect self-expression and self-pleasing, which is also It means that the personalized design style will become the main apparel appeal of more and more consumers. In this context, this Jingdong teamed up with four internationally renowned first-class fashion brands, which is an unprecedented new attempt of the e-commerce brand in the fashion industry, bringing great surprises to everyone. Jingdong uses the power of the platform to achieve effective connection between consumers and fashion big brands. At the same time, it has opened up all the intermediate links. In the true sense, it has achieved the shortest distance from brand to consumer, so the price is quite amazing. As a famous designer brand, Jay Ahr has always been known as a luxury women's wear, and the price of tens of thousands of RMB has made many consumers discouraged, but this time JD LAB(x)JAY AHR ZODIAC cooperated with Jay Ahr. BOMBER limited edition series 12 Zodiac embroidery jackets can appear in front of consumers at the price of 1999RMB, leading the public to enjoy the true international cutting-edge fashion.
Since the layout of the fashion industry in 2014, Jingdong’s fashion strategy has been closely centered on “dressâ€. In the face of the rise of China’s middle class, Jingdong’s e-commerce platform with 230 million active users is the most important value. To effectively connect consumers and fashion brands, to display more high-quality personalized products that meet the needs of consumers, and to help major fashion brands to expand their business goals. Therefore, in the future, JD will continue to invite internationally renowned brands to join the JD (x) program to explore more unique fashion “tidal productsâ€, making the internationally renowned tide brand that was originally out of reach for consumers a popular tentacle. Accessible fashion.
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