Shenzhen New World Group has entered the core city of the Yangtze River Delta, Wuxi, 4 billion to build the world's largest textile and clothing city. "The ticket for the flight now has a discount, only the route from Wuxi to Shenzhen is not!" A passenger who frequently travels between Shenzhen and Wuxi recently. The airline complained.
The grievance of this passenger "should" rush to Shenzhen New World Group. Because the new world international textile and clothing city created by this group in Wuxi, Jiangsu is too hot, the domestic and foreign textile and garment industry rushed to the coast of Taihu Lake, which actually occupied one-third of the passenger traffic of Wuxi Airport. A large number of flights are full every day.
The New World Group's Wuxi campaign, Zhang Yang out of the "Southern Army Northern Expedition" is compelling.
According to the reader's attention, the interview team of “Shenzhen Enterprise 闯天下†successfully ended the interview of Chengdu Station and came to the second stop of the interview activity – Wuxi City, Jiangsu Province. “Shenzhen Enterprises in the World†aims to comprehensively demonstrate the overall situation of the deep expansion of the deep-rooted enterprises and the far-reaching impact it has brought to serve the Shenzhen enterprises that have gone out. Therefore, the report has been welcomed by enterprises from the beginning. The Shenzhen Enterprises, such as Maoye and Jinwei, which invested in Chengdu, wrote a letter of thanks to the newspaper: “The report tracks and pays attention to the survival and development of our enterprises that have left Shenzhen, and we have bridged and shouted for us. I am deeply touched and deeply encouraged!" In order to better do a large-scale interview with "Shenzhen Enterprises in the World", we hope that Shenzhen enterprises with large investment in all parts of the country will take the initiative to contact us. Hotline interpretation of "the world's first"
New World International Textile and Apparel City is located at the intersection of Xihu Road and Fangcheng Avenue in Wuxi New District, with a total investment of 4 billion yuan. The project covers an area of ​​nearly 1,000 mu (about 650,000 square meters), with a construction area of ​​1.3 million square meters, including 580,000 square meters of clothing and apparel trading area, 390,000 square meters of textile trading area, and 380,000 square meters of central business supporting area. Meter. The entire logistics base has a total of more than 30,000 textile and apparel shops, which can accommodate more than 20,000 merchants at the same time.
When the reporter recently went to the interview, it was in the rainy season. In the rain and fog, the 600,000 square meters trading area and tower cranes will be completed. They stand steadily, but because of the large volume, people feel a sense of life.
What is amazing is not only its hardware scale, but also its intention. It is understood that after fully studying the weak links of the existing traditional textiles in China, the goal of New World International Textile and Apparel City is to build global textile and apparel products trading, global brand clothing chain franchise, e-commerce, international logistics and warehousing, world textile and apparel. The “Five Centers†such as the release of fashion trends have formed “ten platforms†for modern financial services, textile and apparel technology research and development and talent exchange, and global apparel and fabric design.
It is understood that New World International Textile and Apparel City will gather home textiles, fabrics, accessories, industrial textiles, textile machinery and related industry supporting products from major textile industry bases in China and abroad, and gather all kinds of clothing products in major producing areas such as East China, South China and North China. And international fashion brands such as Japan, South Korea and Italy. After all commercial operations, the clothing city will form the global product line with the most complete varieties, the most abundant varieties, the most fashionable styles and rich price layers. Global buyers from upstream and downstream of the entire industry chain can complete a “one-stop†procurement plan here.
It is understood that "New World International" will become the world's largest textile and clothing distribution center and the highest procurement efficiency and lowest procurement cost of the international textile and apparel business platform, the estimated annual transaction volume will exceed 20 billion yuan.
It is worth mentioning that “New World International†will also be an international convention and exhibition center, and the Wuxi Municipal Government has designated it as the permanent venue of the “China (Wuxi) International Textile and Apparel Fairâ€. Here, we will regularly stage the fashion and fabric release of SHOW in the domestic and international fashions. The domestic and international design masters gather, and the supermodels at home and abroad will lead the fashion trend of China's textile and apparel industry. In the clothing city, there are nearly 400,000 square meters of central commercial supporting areas, which can provide intimate services for merchants.
In New World International Textile and Apparel City, there are often some details that inadvertently highlight the difference of such a new platform. Although the textile and clothing city is a centralized market, each shop is independent. More than 60% of the shops allow small trucks to be directly opened to the door to facilitate the entry and exit of goods. In the textile and clothing city, goods can be transported by electric vehicles between different shops, not like tricycles in the traditional market. Some professionals pointed out that the business environment of "New World International" and the existing professional market are definitely not at one level. It is completely international, like a small square interface between each market segment, a five-star hotel and an apartment building. 50,000 square meters of dedicated exhibition center and 100,000 square meters of ShoppingMall.
The Wuxi industrial cluster was activated. “National Textiles See Jiangsu, Jiangsu Textiles See Wuxiâ€, this sentence vividly shows Wuxi’s important position in the national textile and garment industry.
Located in the center of China's geographical map, Wuxi is the core hinterland of the Yangtze River Delta economic circle and has an unparalleled geographical advantage. Based on the geographical advantages of the Yangtze River Delta with Shanghai as the leader, Wuxi is the origin, radiating Suzhou, Changzhou, Hangzhou, Shaoxing and Shanghai, creating a two-hour light textile industrial cluster belt in the Yangtze River Delta, forming the most complete from production to circulation. Industry chain.
This year, the Wuxi Municipal Government has made a major decision to shake the industry: It plans to invest 10 billion yuan in three years, and transfer more than 50 textile enterprises in the urban area to the industrial park, making it a floor space. The 6,000-acre specialized textile industrial city means that a total of 4 square kilometers of land will be a distribution center for the textile and garment industry. Wuxi also plans to spend another 20 billion yuan to build five major product clusters, including the famous chemical fiber base, around well-known enterprises such as Hongdou and Huaxi, thus rapidly enhancing the core competitiveness of Wuxi textile industry in the global market.
The New World International Textile and Apparel City is in the middle of it. If it stands on the shoulders of giants, Wuxi, at the core of the Yangtze River Delta, has built a super textile and garment logistics platform to break through the traditional wholesale business model and the ability of sustainable development. Bottlenecks such as not strong, incomplete management, and low liquidity. It also fills the gap in Wuxi's absence of a large apparel trading market.
It is precisely because the New World International Textile and Apparel City project is of great significance to Jiangsu's strategy of accelerating the logistics and trade service industry. Jiangsu has a lot to say about it. On July 19 last year, Li Yuanchao, secretary of the Jiangsu Provincial Party Committee, and Liang Baohua, the governor of the province, led more than 3,500 people, including the secretary of the municipal party committee, the mayor, the secretary of the district party committee, and the district head of the provinces in the province of Jiangsu Province to accelerate the development of modern service industry work conferences. In three batches of special inspections, the New World International Textile and Apparel City was unprecedented in scale and caused great sensation in the local area.
New World International Textile and Apparel City is not only a key project of Jiangsu Province, but also a major project of Wu Wei City Party Secretary Yang Weize. He always pays attention to the progress of the project and said that "the strong support for large projects must focus on the creation of a big environment." Previously, because the clothing city was located in a new area that was still under development, the transportation network was not in place. After the problem was reflected in the city, under the concern of Yang Weize, two buses that went directly to the city were opened only after 20 days. line.
The advantages of Wuxi's textile and garment industry, the development opportunities of the modern service industry and the full support of the government have made the New World Group up and down, and made additional investments to expand the scale. It is understood that with the support of the local government, the group has recently “eaten†1,000 mu of land around the project, of which 600 mu is used to expand the textile trading area and 400 mu is used for warehousing and logistics. By then, after the completion of all land development and construction, the cumulative investment of New World International Textile and Apparel City will reach 10 billion yuan.
Inviting operators to limit investors, New World International Textile and Apparel City should become the "China's textile and garment industry clusters and brand incubators, the global textile and apparel trading first-level wholesale terminal and brand franchise center" ambitious goals, ignited domestic and foreign textiles The clothing industry is strongly resonating. Up to now, more than 3,300 shops have been approved, with more than 7,200 registered customers. Suppliers and buyers from 16 countries and regions settled.
The New World Group's innovative market-making strategy has made all the customers and customers shine.
The first is a strong attack. From the very beginning, New World International Textile and Apparel City has produced a beautiful "five centers, ten platforms" software and hardware "combination boxing", so that many businesses can integrate order wholesale, regional agency, e-commerce, and trend release without leaving the market. One, this is a world apart from the traditional trading market.
The second is to use the "outside brain." With strategic cooperation with Humen Fumin Fashion City, which is well-known in the industry, Fumin Fashion City exports a mature management and management experience to fully support the development of new world projects. The two sides also agreed to serve as a deputy general of “Airborne†of Fumin Fashion City to Wuxi to help them train professionals. This move provides a benign industrial integration path for the textile and garment industry in the Yangtze River Delta and the Pearl River Delta, which have already entered into vicious competition.
The third is to do more business and control investment in the city concept. It turns out that since the 12th moon phase in 2004, New World International Textile and Apparel Trading City has been enthusiastically sought after by the global positioning and international business promotion, among which “buy shoppers†swarmed. In order to properly control the proportion of investors, effectively expand the market, strengthen the market and ensure the subsequent stable development and operation, "New World International" decided to stop recognizing in Wuxi indefinitely from July 1 this year. Customers who do have the intention to purchase can only register first, and then announce the price according to the ratio of investors to business operators.
Experts in the industry believe that “doing more business and controlling investment†will keep the proportion of investors within 15%. This move shows that the New World Group has a qualitative leap in its operations, and it also shows that the group has grasped the bigger and stronger. The key to the market. In the view of “New World Internationalâ€, it is easy to engage in any logistics project, operate any market, build houses and build buildings. However, it is not easy to let the market operate on a regular basis and continue to be graded, branded and prosperous.
The person in charge of the group said with deep feelings: Many of the market's appearances were bullish at the beginning, and after a year and a half, they were lingering, and finally they were only able to change their doors. He analyzed that one of the most fundamental reasons for this situation is that the sale and rental of shops and the proportion of investors are too high. This has led to the prevalence of “second-hand transfer†after the completion of the market. It is difficult for large brand operators to introduce and the characteristics of professional markets. As for the "string flavor", it became complicated, and finally made "the field is not the market, the city is not the market."
Focusing on the future prosperity of the market, and focusing on the fundamental long-term interests of our customers, we will show the social mind of a responsible big company. This also makes people feel the embarrassing pace of an international textile and garment business platform going to glory.
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