This year, the world's leading sports brand PUMA and its global creative director Rihanna returned to New York Fashion Week with a strong and tough new style. PUMA Asian brand image spokesperson Liu Wen and global avant-garde hipsters gathered in New York to experience this romantic beach fashion. A fashion event that collides with the sexy style of the locomotive.
This year, the world's leading sports brand PUMA and its global creative director Rihanna returned to New York Fashion Week with a strong and tough new style. PUMA Asian brand image spokesperson Liu Wen and global avant-garde hipsters gathered in New York to experience this romantic beach fashion. A fashion event that collides with the sexy style of the locomotive. Performed the latest FENTY PUMA by RIHANNA 2018 spring and summer show at the majestic Park Armory in New York. The pink desert that rises throughout the show reflects the brilliance of the fashion, and the roaring off-road motorcycles of the engine leaps past. FENTY PUMA by RIHANNA is a big trick to create the “extreme sports†fashion style by combining Rihanna and PUMA.
Rihanna revealed: “This season is a fusion of two worlds: motocross and surfing. Combining these two completely different styles is a big challenge, but the final piece The presentation is very satisfying."
In this season, Rihanna continues the design DNA of FENTY PUMA by RIHANNA, combining a neutral, oversized silhouette with a slim, sexy style. With seasonal fabrics and a new color scheme, you can create a wide range of popular items. The classic sports jacket is inspired by surf sports with a fluorescent elastic band and ultra-lightweight rubber-coated leather. The signature lace-up leggings are refurbished with a variety of new color matching elastic cords such as tomato red, burgundy and night sky blue. In addition, there are two design details that Rihanna has never used – triple and twisted checkers, which will be used in round neck long-sleeved T-shirts, short-sleeved T-shirts and ultra-Dalian. Top-selling items such as hoodies.
Rihanna always has some amazing creative inspirations, such as the first launch of a variety of swimwear items in this season's collection. A one-piece swimsuit that fits the curve and a bikini that shows women's confidence, whether it's a pool party or a street, is a perfect expression. And the best summer clothing items that can be paired with these swimsuits are undoubtedly a number of terry fabric sweaters, oversized patterned sweatshirts, basketball shorts and hot pants. Fluorescent details, a sleek gel coat, wetsuit style zip and rubber patch details, these design elements reflect the retro surfing and water extreme sports passion.
To pay tribute to PUMA's proud racing history, Rihanna transforms classic racing gear into stylish and comfortable sportswear with the latest technology fabrics including ultra-lightweight leather, nylon and breathable mesh fabric. A racing suit with a black and white flag and a sports label makes racing not only Forever Faster but also Forever Fashion.
Creeper shoes are an innovative interpretation of a neoprene with a translucent sole and a stretch cord; sexy cross strap sandals, stiletto heels and color elastic sandals all feature a separate PUMA signature strap at the heel. In the spring and summer, the classic FENTY slippers are an indispensable fashion item. The new season sports shoes are combined with canvas and leather materials, and the fluorescent color matching creates a visual focus, making it a must-have item for the fashion side of the pool. More boots with a sock-style design and elastic band, this season's FENTY shoes are created with a soft suede material and a variety of autumn and winter colors.
In the accessories section, an exaggerated oversized backpack, a metallic fluffy bucket bag and a surf neck and ankle ring with the FENTY x PUMA logo are on display. A striking signature PUMA bandage with a rubber-coated sunhat and a classic baseball cap form the classic headwear and visor pieces of this season. This season's FENTY accessories are combined with a unique waterproof travel bag, a distinctive shoulder bag and an exaggerated waist pocket.
Recently, the FENTY brand has been updated with new products. Rihanna's Clara Lionel Foundation Creeper shoes will be officially launched on PUMA stores and PUMA's official website cn.puma.com on September 14th, followed by September 28th, the highly anticipated FENTY The University's inspiration for the fall/winter 2017 collection is also coming soon.
The FENTY PUMA by RIHANNA 2018 Spring/Summer collection will be launched at selected retail outlets worldwide in March 2018.
Editor in charge: Wang Zhen
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