At the press conference on the opening day of the Paris Fabric Fair, Gilles Lasbordes, the general manager of the organizer Première Vision Group, introduced the upcoming online online exhibition of the group.
The initial service of the online listing is similar to the group's physical exhibition: displaying product samples. It will then gradually expand to fabrics and other categories. In order to better operate this online listing, which provides 24/7 connectivity services for fabric buyers, exhibitors and their products, the group has also created a new wholly-owned subsidiary, Première Vision Digital. Gaëlle Seguillon, who is involved in the operation and establishment of the French line of Rue du Commerce, Priceminister, etc., will be responsible for managing the new online exhibition.
Taking into account the needs of production diversification, product updates, and shorten time to market and other areas, with a dedicated team (15 people) of new online exhibition will feature B2B electric business model of the website, providing exhibitors catalog of goods, while covering the seasonal fashion trends And product information to provide services to buyers and exhibitors. Gilles Lasbordes said: "We want to help exhibitors get new business cooperation opportunities and reach out to buyers outside the show." Exhibitors can also control the way their fabrics are bought and sold.
Gilles Lasbordes pointed out that the group's medium-term goal is to connect existing 250,000 buyers with 1,500 exhibitors. Through the group's international exhibitions, these exhibitors can provide nearly 70,000 items including fabrics, leather, accessories, tannins and yarns. Buyers can enter the online exhibition free of charge.
It is reported that this online exhibition is launched by Première Vision in cooperation with French technology company MIRAKL and is expected to be launched in the second half of 2018. Gilles Lasbordes said: "Compared to the technologies available on the market today, our new technology will be more complicated and ingenious."
In addition to holding two trade shows each year in Paris, Première Vision will hold events in New York, Istanbul and other places. The Première Vision Paris, which will open on September 21, is expected to host 1,954 exhibitors. In February this year, there were 56,250 visits to the exhibition, which was 2.3% higher than the same period last year.
For the new online show, Première Vision will announce more details in February 2018.
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