Prada Prada Hong Kong Canton Road boutique remodeling and expansion

Prada reinstalls and expands boutiques on Canton Road, Hong Kong's main shopping street. This boutique store is two storeys high and has a total area of ​​more than 1300 square meters. In addition to the Canton Road entrance, customers can enter the store via Harbour City.

The facade of the boutique is decorated with visual geometric patterns designed to pay tribute to French Venezuelan artist Carlos Cruz-Diez*. The entrance to the store's entrance is made of black Mackinaw marble, with open windows and entrances, the store space at a glance.

The Canton Road entrance is a space that incorporates many of the brand's iconic elements, such as black-and-white checkered floorboards, glazed light green walls and marble walls. The gorgeous glass display cases with green marble as the base are staggered with the shelves. Prada's classic green roof is decorated with beams, evoking the typical roof of Italian historic buildings in a stylish way.

The new design concept ingeniously combines Prada history and tradition with the brand's constant exploration and evolution. The use of new materials to interpret the design of the 1950s last century, with technology and a new generation of retail models, put customers in the first place, for them to create a comfortable shopping experience. The seats in various shapes and colors bring a warm atmosphere and create a new geometric space with the coffee table placed in the store. The traditional velvet materials are blended with modern plexiglass and marble materials for decoration.

The ground floor footwear area also exemplifies these themes, with particular emphasis on femininity, such as black and white checkered flooring replaced by soft carpets; green walls are covered with velvet, and Osvaldo Borsani is specifically Prada's green velvet seats echo each other.

The entrance of the mall is yet elegant. Black marble runs through the spaces and is like a large window. The Prada Classic showcase also features black marble and a video screen on the back, symbolizing the combination of tradition and modernity. With a space surrounded by green glazed wall and black marble, it showcases leather goods and women's accessories. Each display space is decorated with red and green velvet and geometric pattern carpets to create a completely different style.

The interior of the ready-to-wear area reveals the concept of privacy. The green velvet walls and the traverses of the velvet crossbeams, as well as the video wall of the innovative video, collide with each other. Green Bossini velvet seats, thin plexiglass and polished steel frame closets make the decor even more perfect.

Women's leather goods area is mainly characterized by green glazed wall. There is a giant steel frame glass display cabinet next to the green marble staircase, which leads to the men's area, women's clothing and footwear series under the ground floor. The black and white marble floor, crossbeam roof and green glazed walls dominate the entire design space.

The men’s area features a different design style, the tall black iron cast and glass-enclosed furniture, accompanied by a blue ostrich leather sofa and the Air Force blue spell grey geometric patterned rug.

The garment area is made of dark seedlings, accompanied by air force blue velvet walls and grey velvet wood armrest seats to create a masculine atmosphere.