First, the corporate structure In an era of fashion sweeping the globe, Prince Dragon brand relies on strong ethnic culture, fashion clothing, by surprise and consistent attention and praise. This is a brand which bravely displays the banner of national traditional culture. It is a brand that embodies profound Chinese cultural connotation without losing the flavor of the times. It is a brand that has been vigorously built in the process of the new culture of the male ethnic group - China's most cultural charisma and classic fashion Brand. Prince Dragon Holding Group Co., Ltd., the predecessor of Zhejiang Prince Dragon Garments Co., Ltd., is apparel-led independent brand enterprises, established in 1995, has now developed into a large diversified private enterprise groups, the formation of the Zhejiang Prince Dragon Investment Development Co., Ltd., Zhejiang Prince Dragon Packaging Co., Ltd., Zhejiang Prince Dragon Culture Communication Co., Ltd., Prince Edward Import and Export Trade Co., Ltd., Zhejiang Zhuji Taizilong garment factory, Zhejiang Shepherd Garments Co., Ltd. and other subsidiaries, outside the country Prince Edward Dragon registered a number of countries, now has more than 30 sales branches, stores 2500, the implementation of Prince Edward Dragon international brands. Second, the brand structure Taizilong Group has jurisdiction over the three major brands, Prince Edward Dragon, Prince Edward, 74. Prince Dragon brand to revitalize the national industry as its mission, to create an international brand as the goal, to fashion business as the main line, with self-confidence, mature and successful men as the target consumer groups; Prince Edward Culture and Culture is the extension of the animation industry brand, In order to give birth to the children's clothing that Prince Edward Dragon hopes for the next generation of children as its positioning, it is committed to building "the growth world" of Dragon Prince. The 74 is a young fashion consumer group that advocates personality, fashion and avant-garde original brands. Third, the brand quality "We are the successor of the dragon, the successor of the dragon must have true quality." The use of needle thread to create "Prince Dragon" eternal quality, so that every one of the "Prince Dragon" were sincerely, each one was moved, this is the "Prince Edward dragon," the moral. Workers want good things, must first sharp weapon. Taizilong now has the world's most advanced intelligent clothing production base, using first-class production lines imported from Germany, Japan and other countries and Italy's advanced technology, "Prince Dragon" clothing from the selection of raw materials to the main ingredients of the dyeing and finishing, from Product processing to the application of accessories, until the product packaging, all highlight a "fine" character, and clothing to extend the era of civilization, to apparel fashion trends, and strive to move closer to international brands. "Prince Dragon" with its eternal high-quality, unique brand content, extraordinary brand appeal to attract consumers. Excellent product quality so that "Prince Dragon" brand reputation, firmly established the "Prince Edward" brand in the peer leading and elite position. Driven by the company's strong design team, Prince Dragon products have been extended to casual jackets, suits, trousers, casual pants, T-shirts, sweaters, shirts, windbreaker, cotton jacket and other apparel series, product design style and more culture As the guide, the annual business theme series, outdoor theme series, fashion theme series, and launched the Chinese traditional culture and fashion common Chinese clothing series, Tangzhuang series, with fashionable vocabulary and deep communication with consumers to establish and other brands Differentiation. At the beginning of the brand building Prince Edward realized that only through the quality management and goal management to produce high-quality apparel products. The company has consistently adhered to the quality policy of "obeying quality, customer first", and "quality as innovation, soul of excellence, and seamlessness". It strictly follows the requirements of IS09001 and constantly improves the quality management system to promote 5S and QC group activities. In the implementation of quality activities, all we have to do is optimize the enterprise standards, and optimize the processes, interfaces and personnel to achieve the goal of management optimization so as to finally achieve the goal of truly improving product quality and strive to surpass the international quality standards; let all employees A comprehensive understanding of the product, from the company executives to grass-roots employees jointly adhere to the "bad products do not flow into the next process, non-conforming products do not ship" principle, Prince Edward Dragon products to a better look to show in front of consumers. Over the years in the national, provincial and municipal testing departments at all levels, "Prince Edward Dragon" product sampling, inspection, all products meet all first-class requirements. In 2001 the company passed the ISO9002: 1994 quality management system certification, again in 2004 passed the ISO9001: 2000 quality management system certification, in 2005 the company passed the ISO14001 environmental management system certification. In 2007 won the national Mianjian products, "Prince Dragon" brand quality control into the international integration of quality assurance system. So far Prince has been equipped with an annual output of 5 million pieces of clothing (sets) of production capacity, annual sales of more than 1 billion yuan. All the Prince Dragon efforts to Prince Edward Dragon enterprises among the top 500 private enterprises, and for five consecutive years won the national apparel industry "double hundred." Prince Edward Dragon Products are recommended by the Consumer Protection Foundation of China as "good faith product", "1996-2006 national quality inspection of stable and qualified products," and was identified as "brand-name products in Zhejiang Province."
