QUEEND is the forerunner of Homewear 2016 New Home Life

Unique personality, not the same "head person"

Behind every successful brand, there is a distinctive “head”, and the headman we visit today is the home of the underwear industry Einstein. Head of the people - Mr. Zhou Baoji.

At first sight, Mr. Zhou Baoji, it was hard to be attracted by his artistic “Einstein's head”, wearing fashionable black frame glasses and wearing his own design and production of the small white T. Everywhere was casual and simple. In the slow-talking statement, we knew him so well, and we learned about it.

Mr. Zhou Baoji, who was originally from Jiangsu, entered the underwear industry after graduating from the Textile Institute. He worked for 20 years. Twenty years of professional experience has made Mr. Zhou Baoji well aware of the bottleneck encountered by the underwear industry. As a functional product, traditional underwear has a lack of fashion and inventory pressure. Well-known brands occupy most of the market share, and new brands have difficulties in breaking through. . At the same time, Mr. Zhou Baoji found that the concept of underwear at the edge of the underwear industry is very vague. There are basically no descriptions of the brand. The gaudy styles on the street are full of strong urban and rural atmosphere. There is no aesthetic and exquisite at all. .

With 20 years of valuable experience accumulated in the lingerie industry, Mr. Zhou Baoji decided to try to change to doing homewear with the underwear industry. In addition, he has been able to wear home clothes and is committed to creating a "new lifestyle for the family" for the Chinese. Because in the concept of Mr. Zhou Baoji, his home clothes can not be the same as on the market, and he must make his own uniqueness. He can not only get the hall, be generous, but also get into the kitchen, comfortable and warm; Xiaoyan can also be a community dog. It is easy and free. People don’t have to sacrifice their gifts. They have no burden.

In pursuit of this goal, Mr. Zhou Baoji accurately grasped the pulse of the development of the times. In October 2011, he successfully created his own home service brand, “Qiandu QUEEN'D” in Shenzhen, China. After one year of research and design, the company launched a brand development strategy. In July 2012, the company began to formally conduct trial operations. In October of the same year, Yandu held a press conference at the Shanghai Exhibition Center, the capital of fashion, and received unanimous praise both inside and outside the industry. Become famous. In the first year, the turnover was more than 20 million, and won the “Best Growth Award” of the Tmall brand. It filled the gap in the outside wear and became the main core business of Tmall.

Adhere to the idea, promote simple but not simple

In the home clothing market where the products are severely homogenized, we still insist on a unique style, using pure natural fabrics, and using quiet and elegant pure colors, with a simple and stylish design style, to explain the understanding of women wearing casual clothes.
Not only that, but also admire the degree of simplicity - simple but not simple, simple, is to meet the most basic functions, not simply to be more particular about the creative, stylish design and color.

Knowledgeable people understand that the simpler the style, the higher the demand for fabrics and design. The design version is suitable for home wear, and the details are treated with the fineness and quality of the twist.

Mr. Zhou Baoji often participates in product research and development and design. "We have to be pioneers. We provide not only the change of clothing, but also the lifestyle of the new home - using quality and creativity to show understanding of life."
“If you want to show your grandma to everyone, it is a simple, decent and graceful beauty that integrates into the environment and has its own pursuit,” said Mr. Zhou Baoji.

It is precisely because of the clear positioning of his own ideas that ambitions will have strong vitality and uniqueness under this big market.

Keeping the initial heart and moving forward steadily in a low-key development In the era of individuality, any one thing must be refined and stylish, especially in home clothes. At present, it has become an irreplaceable brand in consumers' minds. Its high-quality product quality and ultimate product design all have a strong brand sentiment. Advocating the production philosophy of "home culture", Mr. Zhou Baoji will lead the people in Yongdian to always strive to do better and achieve the ultimate.

In addition, we have added new products for light sports products, and we believe that the increase in the new sports series will enable DLF to have a wide range of choices to meet the individual needs of more consumers.

In the future, Haodu is committed to creating its own "new home life" one-stop home living museum, combining fashion, simplicity and quality products with a comfortable and convenient shopping environment and high-quality services to bring consumers better shopping experience. Not only that, but also combined with e-commerce and offline store dual-channel development, allowing the brand to develop more rapidly, while providing a new life attitude for the Chinese people's good quality of life.