Editor's note: New World Mall, 100, 600, and other shopping malls have also begun to promote. In addition to the well-known wool and cashmere brands in the traditional sense, some young fashion brands are also involved.
In early November of each year, many shopping malls in Shanghai will hold “Wool Cardigan Festival†or “Wool and Cashmere Festival†to promote new products for the next season. This year, the promotion of New World Mall, one hundred and six hundred shopping malls has also begun. In addition to the well-known wool and cashmere brands in the traditional sense, some young people's favorite fashion brands have also participated in them. From the perspective of commodity prices, the prices of the folded products have been almost the same as those in Tmall's "double 11" promotion. On the one hand, the business of some wool-wool cashmere sweaters tailor-made shops is also booming. Here, customization, materials and counters are exactly the same. The price is only about half of the counters.
Many shopping centers hold "Cashmere Festival"
Fashion brands also participate
The reporter had seen in the knitting section of the first department store the day before yesterday that new sweaters and cashmere sweaters including Hengyuanxiang, Phi Phi, Ordos and other brands were on the market. The price of sweaters was mostly between 300 and 800 yuan. Cashmere Most of the shirts are more than 2,500 yuan, and some materials are better than 4,000 yuan.
However, reporters saw signs marked with promotional information in front of a number of counters. Some stores put a “6.5 percent off†label on individual items, and some advertised “minimum 40% off.†The staff of the dog and cashmere counter stated that almost all of the products in the store are discounted. "Original price is more than 2600 yuan and 40% discount, now as long as 1,000 yuan, the original price of 1500 yuan to play 5 fold, now as long as seven hundred eighty yuan can get In the next few days, these two models have sold the best, and some styles of seven or eight hundred have been broken."
On the fifth floor of the New World Department Store across the street, the traditional “Ash Cashmere Festival†has also been opened every autumn and winter. The reporter saw at the fifth floor shopping mall that each brand launched a single cabinet “Full 99 minus 30†to “Full 99â€. Reducing the discount of 60", the price of the same cashmere sweater is almost the same as that of the first department store. However, besides the exclusive brand of wool and cashmere clothing, such as jack & jones, g2000, etc., it also sells sweaters, coats and other commodities. Fashion brands also participated in the promotion, and other products in the store also enjoyed the same benefits, attracting many young customers to buy.
The reporter learned that New World City's "Cashmere Festival" ended on the 11th of this month, and Shanghai 600 also held the "Wool Cardigan Festival" in the same period. The discount rate was roughly the same as the New World "Cashmere Festival."
"Double 11" big promotion
The price wins at the discount
Tmall "Double 11" promotion is approaching. The online shopping malls of major brands have also released the list of products participating in the day's activities one day before. The homepage of the official flagship store of Ordos Tmall has already been listed as "Double 11". In addition to the 50% off sale of some products, the promotion plan also offers discounts of over 500, over 50, and over 800-1000 plus cashmere gloves. A Hengyuanxiang store has a "3 fold, 5 fold cap". Promotion.
Reporters found in these online stores that the price difference between the “original price†used in the online store and the label in the shopping mall is not much different from the one in the online store price alone, and a discount of 3 to 50% is applied, and the price difference between the same type of merchandise is the highest. In the 50 yuan. If you add the amount of discount coupons and other gifts issued by the Internet shop, the price advantage of the shop is still obvious, thousands of dollars of online and offline spreads can reach 10%, that is, 100 yuan. , Ordos and other well-known brands in the online store to provide more price grade goods, in addition to three or four thousand dollars of high-end goods, there are seven or eight hundred dollars in the price, buyers can have more choices.
In addition to shopping in malls or online stores, in recent years, it has been a choice for many consumers to go to a street-style custom shop to “shake†a cashmere sweater. The day before yesterday, the reporter saw it in a cashmere sweater custom shop on Xinshi Nanlu Road. 2. The two customers are choosing styles for custom cashmere sweaters.
The owner, Ms. Yang, told reporters that after the temperature dropped below 10°C, her shop would open. In recent years, the business has been good. According to reports, the price of custom-made cashmere sweater is divided into two parts, one for the raw material, cashmere this year. The price is 460 yuan / jin, a cashmere sweater worn by an adult about 5 to 6 two cashmere. Second, the processing fee, the most common style each received 60 yuan, if you need to have "pattern", then increase as appropriate, convert Down, a piece of clothing is also three or four hundred yuan.
"The shop sells Hengyuanxiang's cashmere. The style of the clothes may not look good in the store, but the material is exactly the same. The price is only about half of the store." A custom shop in Liangcheng Road advocates women He said that the weather has gradually turned cold and he has received two or three orders each day. "It will take about 10 days to make a piece of clothing."
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