In 2017, the power of original design became more and more important in the industry. When consumers changed from pursuing trends to adhering to individuality, traditional channel dealers sought more business possibilities. Independent designer brands ushered in a vibrant and promising opportunity. New market. The 17th Shenzhen Service Fair, the original design exhibition area will be newly upgraded. This time, there are more than 100 independent original designer brands participating in the exhibition, from women's wear, men's wear, accessories, high-end customization, all-encompassing.
The Shenzhen Service Fair, which has been committed to supporting the development of original designers for many years, will continue to integrate high-quality resources to create exclusive exhibition areas for designers. A group of young designer brands will gather here to interpret new students with their own design style. The trend of the generation, while the release of the designer's work in the same period, gives the design power more free display opportunities, but also brings more shocking visual impact to the professional audience.
The Power of Original Design
Exquisite fabrics and minimalist deconstruction are the most popular styles in the original design exhibition area. This year, Li Jing came to the 17th Shenzhen Trade Fair with her brand in jocosist. In addition to the label's silhouette and the unique cut of the neat, there is also the ingenuity that is comfortable and can achieve the effect of lengthening and avoiding shortness. For the theme of this "cross-border integration and exquisite life", Li Yihan from LIYIHAN said that "fashion comes from life. Looking for beauty in life, discovering beauty, making beauty."
In jocosist
LIYIHAN
“Fashion is a part of life. It seems that it will penetrate all aspects of life. People who know fashion must also love life.†Zola Muke's designers reveal the reasons for the current minimalism: contemporary women's spiritual meaning At different ages, different identities, and different classes, you can live your own life attitude.
Zola Muke
Ning NING
unilateral
The inheritance of traditional Chinese culture is also a direction for the in-depth research of original designer brands. When international luxury brands cite Chinese elements such as embroidery, paper-cutting, and floral lines, such as Huamu Shen, Jian Dan Feng, and the same Chinese designer brand, they have already turned tradition into a part of their brand's blood. Design is the strength of original brands; how to market, how to imprint design into people's hearts becomes the key to development.
Deep wood
Consciousness
Fashion is established in the communication between designers and consumers, and building a “bridge†between retailers, professional audiences and designer brands is the key to the prosperity of Shenzhen's garment industry, and it is also the Chinese clothing manufacturing to Chinese clothing. A springboard for design transformation.
RXP
Single happiness
Oné skirt
PoReal
Reading clothes
The 17th Shenzhen Service Fair will create an original designer platform and support the development of original design to help them find long-term development. In today's precise consumption, the service fair pays more attention to precise positioning, allowing each venue to play its own characteristics, allowing more brands to go to the market and go international.
More Shenzhen clothing fair, please pay attention to the world clothing shoes and hats network.
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