Tangpu children's clothing tree brand flag embedded in the global industrial value chain

Zhejiang Shaoxing Tangpu industrialization pace of development is relatively fast, the current problem is how to further develop the future development path. Tang Pu Town party secretary Wang Peijian introduced since the spring of 2003, originally from Guangzhou and other places into the children's loading customers have diverted Tangpu purchase, Tangpu's children's clothing industry cluster thus thriving, but how to further develop the children's clothing industry in the future There is no ready-made theoretical guidance, so they explore step by step, time and time again. Nowadays, with the children's wear industrial park in Shaoxing Tangpu, the economic cluster led by Tangpu Children's Industrial Park has become an important growth pole and accelerator for the economic development of the town. The advantage of the clothing industry has different from the advantages of other industries, clothing popular elements, the trend is not subject to administrative divisions constraints, industrial agglomeration and development is based on the formation of market mechanisms. Therefore, in the past, cities split by cities, regions, townships and towns were being reorganized in a market economy. China has more than 300 million children under the age of 16, including 171 million under 6 years of age and 170 million from 7 to 16 years of age, accounting for one fourth of the national population. Only children account for 34% of the total number of children. According to statistics, there are nearly 120 billion US dollars in the global children's clothing market. Children's clothing industry in the international market has great potential for development, China's children's clothing in the apparel market share of only 1%, there are less than 200 branded children's wear professional production enterprises. China's children's wear industry in the future development will face a small to large, from the weak to the rapid development of a good period, this development is not only reflected in the number and size of the development, but also will be the quality and brand expansion. Compared with other textile and garment industries, the children's wear industry is the last of the most enticing cakes in the textile and clothing industry, with profits in the industry far above the average social profit. Opportunities and challenges co-exist Tangpu Tong children's clothing industry cluster, in view of this market situation, the correct grasp of the market pulse, go all out steadily, so that the children's wear industry ushered in a whole new situation. Tangpu children's clothing industry at different stages of development Tangpu town children's clothing started in the 80's a village to do collective enterprises, the town in 2002 only knitted children's clothing enterprises more than 30, the domestic market-based drawbacks of the market, its internal organization generally for the family business , The lack of modern enterprise system, this period of clothing products to inexpensive as the main feature. Later, Tangpu children's wear is "Maple Leaf Garment" as a leader, "Minsheng printing plant", "knitting embroidery factory" as a supporting development. Driven by these leading enterprises, the development and accumulation of knitted children's clothing manufacturing experience and technology, but also nurtured and brought up a large number of management personnel and technical personnel, which is Tangpu children's clothing industry cluster to form a key factor. Since 2003, Tangpu sudden emergence of children's wear industry, children's wear enterprises to more than 100 the number of annual growth in the first half of 2006 the number of children's wear-related enterprises reached more than 400, the town knitted children's clothing industry with an annual output value of 250 million yuan, the children's wear industry Clusters gradually formed, showing a thriving scene. With the completion of Tangpu Children's Industrial Park, the "children's clothing capital" has taken shape. The establishment of "Tangpu Children's Wear Industrial Park" has brought together superior resources in the region and provided a good platform for many children's wear enterprises and enterprises willing to set up the children's wear industry. Tangpu children's clothing industry cluster vertical integration and horizontal integration of the distinct characteristics of clear, more than 400 children's clothing enterprises formed a garment design, processing, printing and other assembly line production pattern, formed a cloth, embroidery, accessories, accessories and other industrial chain. Tangpu children's clothing industry cluster into a mature stage, the core value will be "brand, quality, culture", but also the world's children's clothing production base.