The 12th Anniversary of MAP

After a long period of time, the MAP brand has gone through the Fanghua Road for 12 years. For 12 years, MAP has always adhered to the original intention of focusing on customers, paying attention to consumers' pursuit of fashion and beauty, and caring about consumers' every wearing experience. On the occasion of the 12th anniversary, MAP Central China’s flagship store was renewed and upgraded to create a more comfortable shopping experience. At the same time, the brand’s best friends and experience officers were invited to share the brand’s concept of "every occasion has a choice" to bring the brand closer. Consumer distance; more elaborate presentation of the "pleasant view and joy of humanity" VIP feedback salon, with a grateful heart, constructing gifts on fashion and life.

The ultimate space is renewed and transformed

On November 27, 2021, MAP Wuhan Huiju Center's flagship store in Central China officially opened in Wuhan Huiju Center, a national landmark business district. The upgraded MAP is committed to providing consumers with multi-brand and multi-category products. "Every occasion, there is a choice", a professional fashion consultant team provides warm services to bring consumers a peak experience.

MAP is a multi-brand fashion footwear collection store under Belle International. It gathers many well-known brand products at home and abroad and collects thousands of fashion trend footwear to meet the personalized and diversified needs of every customer. On November 27th, MAP Wuhan Huiju Center Central China Flagship Store held a grand opening event. Many new and old customers, friends, and fashionistas visited one after another to experience the latest autumn and winter shoes in the glamorous atmosphere of the new flagship store. Shoe, feel the fashionable and exquisite life philosophy conveyed by MAP. The design of the new store is quite conscientious. The arc-shaped moving space design, the simple white blending with the gradual red collocation, the immersive shopping space, presents a sense of fashion and layering, and interprets the MAP brand's diversified and inclusive fashion aesthetics.

On the occasion of the 12th anniversary of the brand, the opening of MAP Wuhan Huiju flagship store cut the ribbon. In addition to the joy of celebration, there was another warm and beautiful touch.

Fashion aesthetic shopping space

Every occasion has a choice

MAP's slogan "every occasion has a choice" not only expresses the MAP brand expectation to provide consumers with diversified choices and meet the needs of different occasions, but also encourages consumers to follow their hearts and dare to choose. On this 12th anniversary celebration, MAP invited a number of consumers in different life situations to share their understanding of the "choices" in life, and conveyed the attitude that "the meaning of life is to actively meet unknown challenges and dare to try boldly".

Flexible choice, please see and be happy in life

In order to give back to consumers for their continued support and love, the MAP brand has specially created a special VIP feedback event. On December 18th, MAP held the 12th Anniversary Salon at the Park Hyatt Hotel in Shenzhen, inviting friends of the brand to join this early winter warm appointment. This theme salon invited Zhang Chuling, a well-known domestic female growth mentor, to share in person. The theme of the salon revolves around flexible choice and emotional adjustment topics, focusing on the emotions and lives of urban women, leading the guests to explore their hearts and return to their true selves.

The MAP brand not only pays attention to the consumer shopping experience, but also pays more attention to the inner spiritual needs of consumers. It is hoped that through this theme salon, consumers will gain something, convey brand values ​​and attitudes, encourage consumers to respect their inner choices and live out their own splendor. , Yue sees a different joy in life.

The light of transformation

One epoch, 12 years is a brand new starting point. In the future, MAP will continue to focus on customer experience. Through scene-based atmosphere creation, cultural marketing experience, peak experience, etc., more customers will know and understand MAP multi-brand footwear collection stores and experience At the temperature of MAP, I love the culture of MAP, and through efforts to build a strong experience brand, provide consumers with more diverse and rich choices, grow and transform together with consumers, and start a new journey of Fanghua.

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