With the development of economy, the concept of consumers is also changing quietly. Affected by this, the current domestic physical retail industry is facing huge challenges, and the transformation and upgrading of the enterprise is imperative. To this end, Metersbonwe actively explored the channel transformation and upgrading, and achieved a substantial recovery in net profit and revenue. According to the 2016 results announced by Metersbonwe recently, the company achieved a net profit of RMB 36,497,700 in 2016, an increase of 108.45% over the same period of the previous year, and achieved profitability. The rebound of Mirbond's performance undoubtedly brought confidence to the entire apparel industry and other brands.
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The Bonjour Times Store Effect Achieves Benchmark Model Industry
Metersbonwe Direct opened large stores and joined the sinking dual-line strategy has brought a demonstration effect to the industry, which has laid a milestone significance for Chinese clothing brands to gather popularity and enhance brand image. Since 2002, relying on the rapid development of a large number of enterprises in the population and market dividends, Metersbonwe has taken the lead in adopting the strategy of big stores in the industry, and at the same time, with the celebrity effect of Jay Chou’s fast-growing stars, it has become the most well-known clothing in the north and south of the Yangtze River. One of the brands. After Smith Barney, Li Ning, Semir, and other brands also increased efforts to open stores and spokespersons. From the metropolis to the small cities, the national costume brand's sparks occupied the majority of the market share, and jointly pushed the development of the entire apparel industry to new Steps.
Driven by the market trend, on August 28, 2008, Memphis was successfully listed on the Shenzhen Stock Exchange A-share market. On the first day of listing, stocks rose 51% against the market. During the peak period of 2012, the number of Smith Barney stores reached 5,220.
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The traditional shopping district in the era of quality consumption faces challenges.
With the advent of the age of quality consumption, the traditional business districts that are difficult to satisfy the current consumption habits are faced with huge challenges due to their unique layout model. At the same time, with the transformation of urban functions, the urban space is rapidly expanding and emerging commercial circles have emerged. Metersbonwe, as a fast fashion representative in China, sensed the influence of the commercial circle on the retail industry in the region with a keen sense of smell. In recent years, Midotech has explored channel transformation, with the aim of strengthening financial gains and losses as a guide to promote channel transformation, and based on the changes in the consumer market, it has actively adjusted the structure of its store channel network and gradually eliminated low-efficiency stores. Smith Barney’s statistics show that the number of direct-operated and Smithsbridge-affiliated stores began to decrease from the first three quarters of 2016. In the first three quarters, 886 new stores were opened, 651 stores were closed, and the total number of shops was 3,961, an increase of 235 from the end of 2015. In addition to the increase in the number and quality of the Meibang stores, Meibang has achieved good results this year after years of painful periods. The performance report showed that the total profit of the company in 2016 was 163 million yuan, an increase of 223.62% compared with the same period of last year, and the net profit attributable to the shareholders of the listed company was 36,479,700 yuan, an increase of 108.45% compared with the same period of last year.
Smithland initiative to attack the big store strategy extends to the mall to promote a new round of innovation in the apparel industry
At present, with the development of shopping centers, some shopping centers no longer rely on external supplies, but instead focus on building the internal circulation of the project as a whole, making the single-item project more abundant and the brand grade more diversified. As a quality carrier, shopping centers attract more and more brands. Meters and Bonwe in the process of channel upgrade, not only follow the trend, close low-efficiency stores, take the initiative at the same time, adjust the strategy of large stores to transfer to shopping centers.
According to insiders from Smith Barney, new stores of Smith Barney have been placed in Beijing Xidan Joy City, Beijing IKEA, Guangzhou Oriental Baotai, Wuhan IKEA, Xi’an Xidi Port, Shanghai Qibao Vanke, Jinqiao International, Hangzhou Baolong City, Hangzhou Kerry Centre, etc. The popular business districts in the city are taking the lead in major trendy consumer landmarks.
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After saying that "not walking the unusual road" affects 8090, Metersbonwe has always been at the forefront of the industry as a national apparel brand and actively advocated the brand concept of "returning to the main business and returning to the profession", keeping pace with the times. In response to social trends, we actively promoted channel upgrades, strengthened cooperation with shopping centers and other emerging shopping channels, strengthened lean management of the brand, achieved significant growth in performance, and upgraded its own brands. The successful transformation of Metersbonwe brings a lot of inspiration and reference to the fashion retail industry.
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