In recent years, China's children's wear industry has been greatly developed, especially the rise of domestic brands, once again shows the prospects for China's children's clothing industry. However, the consumption patterns of children's wear as well as the market demand for brands and products are also changing. People's standards have gradually shifted from being practical in the past to pursuing beauty and even brand connotation. Endless product category and experiential consumption of physical and mental pleasure, but also makes the children's wear industry is facing a new round of brand upgrades. Reporter found that in China's children's wear market, Beileier children's clothes occupy half of country. Improve the cargo supply system, adequate supply, timely deployment, in an invincible position. Belle Garments Co., Ltd. adhering to the "grasp of children's fashion consumption, leading the trend of the market trend!" Business purposes, Bocaizhongzhujichang, take the "famous, excellent, refined, special, new" road, and constantly develop and produce Meet the "humane" children's clothing, depending on the customer is God, and to 'maximize customer satisfaction' as their sacred duty. Wu specializes in children's clothing agent told reporters that the main reason for the lack of competitiveness of domestic brands children's clothing is that the lack of domestic children's wear design for the physiological characteristics of children, design and market out of touch, poor market information. At present, many domestic children's clothing, whether from style to material, are made with reference to adult clothes, and the overall style is completely reduced by adult clothes or adult clothes. To design a good children's clothing, not only to protect the child's body from the outside world, but also to meet the children's body growth and development of physiological functions and physiological functions of the features. Therefore, the requirements of children's wear design and development staff should at least grasp the laws of children's physical growth and psychological needs and characteristics, but also have a considerable knowledge of the material technology. With the continuous improvement of the quality of life, children's clothing began to pursue a higher level. Comfortable not only beautiful, we must also environmental health. And with the increase of single children, parents are more stringent requirements for children's clothing. However, according to a few days ago, the State Administration for Industry and Commerce in various regions of the country's children's clothing samples for quality monitoring results show that in some parts of China's children's wear quality pass rate is low. Many do not meet the environmental standards of children's clothing, but also into the children's products market, the outlook is worrying. The Beier children's wear is good, style style is not that the choice of fabric, in comfort, there are other products with unparalleled results. Green materials applied to clothing, but also the performance of this product, upgrade to the "green" realm. The industry generally believe that with the intensified market competition, the role of brand children's clothing will be more and more important and prominent, a culture, emotion, depth of the brand must be successful, long-term, and leadership. "Transformation is like a pupa butterfly, the process is painful, the result is beautiful." As a leader in the apparel industry Beller, the brand culture as an important part of business development strategy, bear the brunt of fierce competition in the market, made One step ahead of the unique advantages.
