In recent years, the jade industry dominated by jade has experienced an unprecedented crisis. The production and sales volume has fallen sharply. Some stores have closed down. The jewelry market and shop customers are scarce. The profit of merchants has dropped drastically and even many losers. The jewellery practitioners have changed to other businesses. The situation is also extremely common.
The reasons for this situation are nothing more than three aspects: First, the macroeconomic performance of China and the whole world is not good. Most industries and industries are overcapacity, growth is weak, and demand is not strong. Second, the new central government has come to power. The high-pressure anti-corruption policy adopted since then has had a huge impact on the high-end jade market; the third is that the price rise of jadeite has continued since 2008, and the price of jadeite has soared, which has seriously deviated from consumers' perception and acceptance of its price, forming the current jadeite. The market has a "priceless city" situation. This is also an important reason.
When many consumers in the jade market talked about jade, most people said they liked it very much, but when it comes to price, they all say in unison: "The price is too expensive!" It can be seen that the macroeconomics are not good and anti-corruption is only an external cause of the weakness of the jade market. The high price of jadeite and the lack of acceptance and recognition by the market are the internal causes of poor sales. Industry professionals have made an evaluation of the entire jade industry: "It's worse," the industry's bubble development is a big snow, the external macro economy is not good, anti-corruption and other factors are the external "frost"!
In addition to the above three main reasons, the jade industry is in an adjustment period and is also an important reason for its market downturn. Each industry has an industry cycle. Because of inflation, currency devaluation and other reasons, most commodity prices are generally upward, but will be cyclical.
In general, an industry cycle is roughly five to ten years. From the jade industry, since the beginning of the 21st century, its price has increased year by year. Since 2008, it has grown by leaps and bounds, and it has peaked around 2012. Now, during the downturn of prices, the current situation of both volume and price has declined. This status may continue for several years. After the price bottoms out, the price will slowly rise and enter the upward cycle of the market.
Objectively speaking, the price increase of jadeite has its reasonable factors, including inflation, currency depreciation, increased demand, etc., as well as industry overheating and external fund speculation. As a result, the whole industry has formed a certain bubble, the market is falling, sales are not smooth, The price drop is inevitable.
The performance that is very similar to other industries such as “the property market†and “stock market†is that most consumers have the psychology of “buy up and not buy downâ€. Property prices have risen, everyone is holding money and flocking to the sales department, busy buying real estate; stocks have risen, the people of the country are all old and young, all go to the stock market! If the price falls, you can't see the expectation of price hikes in the near future. The more you wait and see, the more the market situation will worsen!
The jade industry has its particularity: many practitioners are jade lovers, and they are not willing to accept the reality that the price of jadeite falls. If they can’t sell the goods, they will close it up. Unlike other industries, they will think about discounts and deal with things, but Such a move cannot prevent the downward trend of the entire industry.
As with the cycle law of other industries, there are two ways to choose in front of the jade industry: one is to actively adjust the price or even greatly reduce the price to stimulate the market and open up the market; the other option is to maintain the price status and exchange time for space. However, after a few years, although the price has not fallen on the surface, in fact, in terms of time cost, because of inflation, currency depreciation, etc., the price is still equal to the price reduction.
The downturn in the market for several years has surprised many practitioners. The performance of the jade market in the past two years has not been seen for more than a decade. Some insiders have seen the future development prospects of the jadeite, and even proposed the "Emerald Crash". On the point of view. How should we view the status quo and future of the jade industry? In fact, excessive worry is not necessary. because:
First, China has 8,000 years of jade culture, "the chaos of the world, the jade of the world" is the millennium tradition of the Chinese. As an important carrier of jade culture, with the further improvement of the living standards of Chinese people and the continued growth of income, more people will have the willingness to purchase jade in the future.
2. As mentioned above, the current jade market is not good. It is the result of a combination of various factors. I believe that with the development of China’s macro economy, especially the implementation of the “One Belt, One Road†strategy, the internal adjustment of the industry will be in place, and the jade industry will The next development cycle is ushered in within a few years.
Third, with China's growing power and Chinese culture going to the world, the jade industry will eventually go to the world with the spread of Chinese culture! Therefore, as long as China maintains the premise of stable development, the jade industry will have a bright future and future.
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