Wujiaochang staged new drama two Pizza Hut across the street

Wujiaochang business district Wanda Commercial Plaza, Brilliance Life Festival City, two commercial aircraft carrier battle, the new drama is actually two Pizza Hut across the street "fear." Brilliance Life Festival will be open for business today. The author saw it on the scene yesterday. A Pizza Hut appeared on the B1 floor of the shopping center. Surprisingly, there is also a Pizza Hut in Wanda Commercial Plaza, which is just across the street. Although the responsible persons of the two shopping malls all stated that healthy competition can promote each other, the “hard and hard” of the two Pizza Hut restaurants still makes people smell the strong “fire smell” of the Wujiaochang shopping district.

Two Pizza Huts across the street

The two Pizza Huts are so close, will it affect the choice of shopping places for consumers? Yesterday afternoon, the author came to Wanda Commercial Plaza and randomly interviewed some consumers. Many consumers have stated that this is a business that does not have much to do with consumers in order to compete. When choosing which restaurant, it will also be decided based on where to shop and relax. There is no special preference.

However, some consumers feel that this is not necessary. Mr. Ge Jun, who lives nearby, thinks, “Why so close to each other to compete with each other?”

The author found that the locations of all Pizza Hut outlets, like the Wujiaochang area, opened two stores separated by only one hundred meters across the street. There were never before, even KFC, McDonald's and other fast-food chains that have a wider coverage. Similar situation.

Pizza Hut wants two "takes all" and if wishful thinking will work, the market will soon give an answer.

　 Wujiaochang Business Circle “Three legs”

The author noticed that in the Wujiaochang shopping district, “Hunting” is not just a Pizza Hut. With the opening of Bailian Youyicheng and the opening of the Wujiaochang sunken square to the south, the Oriental Plaza is also undergoing renovation and expansion. The project will be completed during the year. carry out. Wujiaochang commercial circle "three pillars" situation has gradually emerged, which seems to make people smell the Wujiaochang area gradually enriched business flavor.

In the Oriental Commercial Building, Wanda Commercial Plaza and Bailian Festival Walk, the coincidence of many brands, such as Yiyi, Saturday, FED, and Chow Tai Fook, also led to the quiet launch of the promotion war between several shopping malls. Overall, however, the positioning of the three business centers is still different. Bealead's business philosophy is “creative life.” Therefore, how to “creativity” is full of brains. Its shopping mall pattern resembles Shanghai's famous shopping landmark Ganghwa Square. And strive to create new concepts for each floor, such as: "Sunshine Rejuvenation Gallery", "Modern Home Gallery", etc., while introducing a series of internationally renowned brands, also covers food, film and television, fitness clubs, entertainment city, etc.; The spring of Paris in Wanda Commercial Plaza is dominated by young white-collar workers and takes the “people-friendly” route; the “old name” Oriental Plaza is more targeted at professional women. The three shopping malls are located on the three “corners” of Wujiaochang, forming a “three pillars” business structure.

In this regard, the head of media of Wanda Commercial Plaza believes that although Bailianyiyoucheng, Oriental Plaza and Wanda Commercial Plaza are only one street away, the main formats of the parties are very different, and the relationship between the malls is not so much competition. It is better to gather together the popularity of the Wujiaochang shopping district to achieve a win-win situation.