Editor's note: If the garment company chooses the best season, the answer is likely to be winter. The reason is that the price of a down jacket and the price of selling thousands of dollars is a common thing, but if the summer clothing is also sold at this price, it is for brands, designs, fabrics, etc. There are no lower requirements.
If you let the apparel company choose the best season, the answer is likely to be winter. The reason is that the price of a down jacket and the price of selling thousands of dollars is a common thing, but if the summer clothing is also sold at this price, it is for brands, designs, fabrics, etc. There are no lower requirements.
Cold is a "good thing" for garment companies, but if the cold suddenly hits the spotlight, garment companies may face the "dreadful situation" of not having enough money to tighten their belts.
The accident was not favorable. In 2008, a snowstorm and freezing disaster swept more than half of China, but Bosideng’s performance in producing down apparel was worse than in previous years. Due to the late arrival of the winter, the down jackets of high-quality down apparel manufacturers have high inventory levels and are increasingly panicked. They have begun to cut prices to sell down jackets, and Bosideng has also been forced to get involved. When disastrous weather finally arrives, the down jacket price war has already begun. Near the end of the year, as of March 31, 2008, Bosideng’s revenue was 5.279 billion yuan***, a decrease of 6.3% year-on-year.
This year, some countries in Europe have experienced extreme cold weather that has not been seen for decades. It is predicted that a small ice age may be ushered in, including Europe. Is this a benefit for garment companies?
It's not just Bosideng's down apparel manufacturers that are suffering from sudden changes in the weather.
According to the 2011 quarterly report of Smith Barney, the company’s inventory amounted to 3.16 billion yuan, an increase of approximately 600 million yuan compared to 2.55 billion yuan at the beginning of the year. The amount of inventory should be measured at the scale of the income of Smith Barney. Within 100 million yuan is reasonable, which means that the amount of inventory of the company's apparel is at least about 1 billion yuan. There are many reasons for such a huge amount of inventory. One of them is that the weather changes are unexpected.
Zhou Chengjian, Chairman of Meibang Garments explained: “The weather unexpectedly picked up in October 2010. It didn’t really enter the winter until December, and it was too late for winter clothes. After the winter delay in 2010, the spring of the new year came late again. It should be The bamboo shoots that grow out of the Ching Ming Festival came out one month later and the sales schedule of spring clothes was affected.†In addition to the labor shortage in 2010, spring and summer clothing was dragged to the delivery from April to May and missed the best. The time to market led to a substantial increase in the amount of inventory.
One industry official dismissed the increase in the number of cold weather as a positive factor for apparel companies. He told the reporter of the First Financial Daily that “the weather is the most difficult thing to predict, and the weather bureau’s forecast, such as rain, only says 50 %, or other probabilities, are not sure that it will rain in the next few days, and that weather forecasts for a year or longer may not be credible."
According to the above-mentioned sources, garment companies do not particularly like winter, and companies are most hopeful that they will follow the order of the year and do not have too many accidents.
Compensating the bills is more reliable than predicting the weather. A practitioner in the apparel industry told reporters what kind of changes in the weather will happen in the future. It is difficult for someone to make it clear. If it is predicted that the next winter will be very long and cold, a large number of cold-resistant raw materials will be prepared. Production of cold clothing, once the weather is not as expected, companies, especially large companies will fall into a huge inventory crisis, the risk is too high, from the perspective of stable operation, companies will not bet that the future will enter the Little Ice Age, even if Really the small ice age has arrived, and companies can only produce in the form of repairing and repairing orders.
According to industry insiders, if raw materials such as cotton yarns and fabrics are adequately stocked, the number of workers is sufficient, and production equipment is in a normal state of production. Domestic companies can receive shipments from the orders to the garments. The entire cycle is as quick as two to four weeks. If the time is a little longer, then 4 to 6 weeks, as long as the supply chain management is effective, it is not difficult to quickly make up the bills in China. There is no need to prepare early.
Compared with the changes in the hot and cold weather, the garment companies are even more afraid of the "winter" and economic development uncertainty of the entire economic environment into the recession.
A garment company in China exports about 100 million yuan in garments annually, of which 70% to 80% of the total amount of clothing exports to European countries, the company responsible person told reporters after the Spring Festival this year, this time in previous years In the segment, the company should have about 8 million U.S. dollars of funds available for use, but now it is only 4 million U.S. dollars, mainly because orders are not ideal. Recently received orders, the average price of single items fell 5% to 8% compared with the same period of last year, and the number of orders was reduced by about 30% compared to last year. The goal of the company this year is to strive for revenue to be equal to that of 2011. This is already the case. The best result.
According to the statistics released by the General Administration of Customs on February 10 this year, the First Textile Network showed that in January 2012, China’s textile and apparel exports totaled US$215.19 billion, a year-on-year decrease of 0.42%, and the growth rate fell sharply from the 20.04% in 2011. After the financial crisis in 2008, the first negative growth trend occurred. Among them, textile exports reached US$7.677 billion, a year-on-year decrease of 6.80%, and exports of apparel and accessories were US$13.842 billion, a year-on-year increase of 3.51%.
Wang Qian, the first textile network analyst, said that if the deduction of apparel price increases, the number of Chinese clothing exports may be negative growth.
The person in charge of the apparel trading company said: "I am not worried about the cold weather in Europe. I am more concerned about when the European economy can recover."
If you let the apparel company choose the best season, the answer is likely to be winter. The reason is that the price of a down jacket and the price of selling thousands of dollars is a common thing, but if the summer clothing is also sold at this price, it is for brands, designs, fabrics, etc. There are no lower requirements.
Cold is a "good thing" for garment companies, but if the cold suddenly hits the spotlight, garment companies may face the "dreadful situation" of not having enough money to tighten their belts.
The accident was not favorable. In 2008, a snowstorm and freezing disaster swept more than half of China, but Bosideng’s performance in producing down apparel was worse than in previous years. Due to the late arrival of the winter, the down jackets of high-quality down apparel manufacturers have high inventory levels and are increasingly panicked. They have begun to cut prices to sell down jackets, and Bosideng has also been forced to get involved. When disastrous weather finally arrives, the down jacket price war has already begun. Near the end of the year, as of March 31, 2008, Bosideng’s revenue was 5.279 billion yuan***, a decrease of 6.3% year-on-year.
This year, some countries in Europe have experienced extreme cold weather that has not been seen for decades. It is predicted that a small ice age may be ushered in, including Europe. Is this a benefit for garment companies?
It's not just Bosideng's down apparel manufacturers that are suffering from sudden changes in the weather.
According to the 2011 quarterly report of Smith Barney, the company’s inventory amounted to 3.16 billion yuan, an increase of approximately 600 million yuan compared to 2.55 billion yuan at the beginning of the year. The amount of inventory should be measured at the scale of the income of Smith Barney. Within 100 million yuan is reasonable, which means that the amount of inventory of the company's apparel is at least about 1 billion yuan. There are many reasons for such a huge amount of inventory. One of them is that the weather changes are unexpected.
Zhou Chengjian, Chairman of Meibang Garments explained: “The weather unexpectedly picked up in October 2010. It didn’t really enter the winter until December, and it was too late for winter clothes. After the winter delay in 2010, the spring of the new year came late again. It should be The bamboo shoots that grow out of the Ching Ming Festival came out one month later and the sales schedule of spring clothes was affected.†In addition to the labor shortage in 2010, spring and summer clothing was dragged to the delivery from April to May and missed the best. The time to market led to a substantial increase in the amount of inventory.
One industry official dismissed the increase in the number of cold weather as a positive factor for apparel companies. He told the reporter of the First Financial Daily that “the weather is the most difficult thing to predict, and the weather bureau’s forecast, such as rain, only says 50 %, or other probabilities, are not sure that it will rain in the next few days, and that weather forecasts for a year or longer may not be credible."
According to the above-mentioned sources, garment companies do not particularly like winter, and companies are most hopeful that they will follow the order of the year and do not have too many accidents.
Compensating the bills is more reliable than predicting the weather. A practitioner in the apparel industry told reporters what kind of changes in the weather will happen in the future. It is difficult for someone to make it clear. If it is predicted that the next winter will be very long and cold, a large number of cold-resistant raw materials will be prepared. Production of cold clothing, once the weather is not as expected, companies, especially large companies will fall into a huge inventory crisis, the risk is too high, from the perspective of stable operation, companies will not bet that the future will enter the Little Ice Age, even if Really the small ice age has arrived, and companies can only produce in the form of repairing and repairing orders.
According to industry insiders, if raw materials such as cotton yarns and fabrics are adequately stocked, the number of workers is sufficient, and production equipment is in a normal state of production. Domestic companies can receive shipments from the orders to the garments. The entire cycle is as quick as two to four weeks. If the time is a little longer, then 4 to 6 weeks, as long as the supply chain management is effective, it is not difficult to quickly make up the bills in China. There is no need to prepare early.
Compared with the changes in the hot and cold weather, the garment companies are even more afraid of the "winter" and economic development uncertainty of the entire economic environment into the recession.
A garment company in China exports about 100 million yuan in garments annually, of which 70% to 80% of the total amount of clothing exports to European countries, the company responsible person told reporters after the Spring Festival this year, this time in previous years In the segment, the company should have about 8 million U.S. dollars of funds available for use, but now it is only 4 million U.S. dollars, mainly because orders are not ideal. Recently received orders, the average price of single items fell 5% to 8% compared with the same period of last year, and the number of orders was reduced by about 30% compared to last year. The goal of the company this year is to strive for revenue to be equal to that of 2011. This is already the case. The best result.
According to the statistics released by the General Administration of Customs on February 10 this year, the First Textile Network showed that in January 2012, China’s textile and apparel exports totaled US$215.19 billion, a year-on-year decrease of 0.42%, and the growth rate fell sharply from the 20.04% in 2011. After the financial crisis in 2008, the first negative growth trend occurred. Among them, textile exports reached US$7.677 billion, a year-on-year decrease of 6.80%, and exports of apparel and accessories were US$13.842 billion, a year-on-year increase of 3.51%.
Wang Qian, the first textile network analyst, said that if the deduction of apparel price increases, the number of Chinese clothing exports may be negative growth.
The person in charge of the apparel trading company said: "I am not worried about the cold weather in Europe. I am more concerned about when the European economy can recover."
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