"The Bosideng men's wear is very professional in tailoring and styling, and one-third of the clothes we sell are made by Bosideng men," says Mr. John Hans, president of the British distributor GREENWOODS. Bosideng men's landing in the UK market in 2006, at present there are already more than 80 sales offices in the United Kingdom, sales impressive. September 23, 2008, two Bosideng men's flagship store opened in the United Kingdom, which are located in the United Kingdom Suffolk County and Lincolnshire, the bustling streets, an area of ​​about 200 square meters, creating China's independent men's brand landing in Europe precedent: This marks the Bosideng brand to expand the pace of the international market and a step forward. Sun Huaibin, director of the industry department of China National Textile and Apparel Council, said: "Bosideng has become the forerunner in the field of more advanced industries and international well-known brand groups, and has become a model for integrating resources of international brands." Bosideng Men also owns a company that is familiar with the local conditions, Understand the market development of the localization team for its international development and growth services. As the world's largest consumer of clothing, Chinese garment enterprises should achieve "omni-directional" going global, enter into international brand groups, influence or control international marketing channels, and integrate resources in the R & D and design fields. "Going out" should go high and go high. Back, the steady layout of the acquisition of international brands are often costly, China's own brand can be achieved by virtue of its own international strength. "China is the largest apparel market and a must for globalization, so to open up the international market, we must lay a solid foundation in our country." Bosideng Chairman Gao Dekang said. May 26, 2009, Bosideng acquired a wholly owned Bosideng men's business and the Bosideng men's business as one of the international strategy. July 15, 2009, Bosideng men's hand in hand Wang Lee Hom, costing millions, held a new conference in the Bird's Nest, a grand launch of the "fine business", "simple office", "COOL leisure", "urban sports" four product lines. Bosideng 2009 men will be in the country on the basis of more than 600 terminals newly opened up 200 stores in the second half will also be with CCTV and other high-end media platform for brand promotion to ensure that market sales grew by more than 30%. The next three years, Bosideng men will continue to focus on the development of domestic first and second tier cities in the sales, and in major cities to build Bosideng men's grade life Museum. Bosideng will consolidate the domestic market as an international strategy as the first step to enter the world-renowned clothing brand. From "Made in China" to "Created in China," Chinese apparel brands are moving towards a new milestone.
