Under the impact of the financial crisis, when "international fashion" represented by Versace is shaky, the introverted and elegant "Chinese fashion" has faced the challenge with challenges. Recently, this introverted beauty once again attracted people's attention - China's high-end fashion brand ELLASSAY (GREE) and global private equity firm Carlyle Group (Carlyle Group) strategy together, Carlyle's focus on investment The Growth Enterprise of Carlyle Asia Growth Fund (CAGP) invested 150 million yuan in Shenzhen Songli Si Garment Industry Co., Ltd., opening the "glorious door" to the high-end and international of China's fashion and apparel industry. So who is the next "Song Lixi" it? To find out who is the next song to be favored by capital, what are the criteria for Carlyle's choice of songplay? Why choose song force? I think it can be summed up as "five see." First, look at the industry can rent a house, you can not travel, but can not wear clothes and do not eat! This is the most rigid demand of 1.3 billion Chinese! Carlyle is undoubtedly the most original reason to choose song song! Like Carlyle before the choice of Italian casual restaurant Barbera and sports brand Xtep the same. Subdivision analysis of the apparel industry at the same time found that already listed kappe, Smith Barney are sports and leisure, and Youngor, Septwolves belong to men's, women's fashion or domestic demand listed companies, "Virgin!" This is Carlyle's choice of fashion women's song is very important reason. Second, look at the profit model Song Lixi what special profit model? To tell the truth no! Why would it attract Carly? To put it bluntly, it is because this old profit model is very mature. In the "VC" view, the use of mature profit-making profit-making chance than the new profit-making model to make a lot of chance of making money. ITAT, PPG in the traditional industries in the use of new profit model, the last have failed to end is the best proof! The most crucial is Songli Si seize the fashion business women's profit model three key points: positioning, product, supply chain management! Positioning: Song Lixisi precise market position, China's most spending power of the more than 30-year-old white-collar workers as the goal song customers, to ensure a high profit song Lixisi. "It has a very special business model, a very high profit, a steady rather than a rapid growth," Carlyle said. Product Design: The designer of the Xia Guoxin new products on the professional, making Song Lixisi seize the fashion industry's early development of the "essence of the industry" (borrow Professor Lang's new term) - product design! Supply Chain Management: In the development stage, they also grasp the second phase of the fashion apparel business, "the nature of the industry" - supply chain management. Song Liesi currently uses advanced ERP information system to ensure the rapid and steady development of Song Lixin. Third, look at the boss of the boss of the "person" judgment, the capital is the most concern factor. The Carlyle undoubtedly phase of the new tolerance of the Xia country, rational, prudent, persistent pursuit of the trait. Forgiving and rational summer understands the art of delegating power. In his view, power should not be controlled by one person. When individual power is monopolized, the power itself will be reduced. And power can be infinitely magnified. The more authorized and the total power is Will be greater, it will bring higher value for decision-making. And other clothing industry owners, "Little Tomorrow," different from the summer, "persistent pursuit of" entrepreneurial spirit - the dream to create a world-influential Chinese women's brand, "a life to do this one thing, I will meet "Let Carlyle feel song think" look good "worth investing. Fourth, see the team to see the team to see an enterprise management level. China is a little-known high-end women's founders are basically designers, such as Ding Yong, Ji Fen and so on. Their good at "design", the most important factor in the development of the first phase of the enterprise. And from the "technical" boss to "management" boss, become the second phase of business development boss needs to break the most important bottleneck! Xia Guoxin new breakthrough! In summer, real excellent entrepreneurs often do not need personal charisma, but more need to organize the ability. If you over-rely on the personal charisma of the leaders, one is due to personal energy is limited, reducing the level of management; the second is to increase the risk of decision-making, a leader is wrong, the entire team is wrong. Summer is also very clear, and the pursuit of perfection is different from the design, "management is always the most important thing to do the best, not all things are well done.If everything is perfect, it will make myself into too much Details ". Now Song Lixi director of various departments, half after graduating from college, come step by step so come. At the same time through the information as a tool for supply chain management, established demand-driven supply chain management. In order to create a "quick response" for GNSS supply chain management system, so as to handle the fashion industry, stock and price of the two key issues provide a strong guarantee. Fifth, to see the development of space and nodes in the development of the way, Song Lixi took a category extension of the way, that is, "song song" brand of women's, men's, shoes, accessories, etc., to "one brand more products" expansion. Deep-rooted in the middle-to-high-end population to make Song Li think has a lot of room for development. At the node of development, it has 280 outlets in large and medium-sized cities such as Beijing, Shanghai and Shenzhen. At the same time, it seizes the two "essences" of the fashion women's industry and upgrades and improves mid-product design and supply chain management. The rest is domestic and international expansion! Carlyle chose to enter song at this time, it is just for the time being. As part of Carlyle's capital, international resources and human resources, Songlisi expands its brand and expands its international network. Carlyle enjoys capital growth, both of which have their own advantages. Therefore, through the above analysis of "Five Looks", I think that in the fashion industry, the positioning of women's wear is accurate and the two "essences" of product design and supply chain management are seized. Jiuzi space for development, peace bird, a romance has the capital to "phase" qualities. In addition, men's industry, Hailan House, Lilang also has a capital like "descent." What do you think?
