Carbin "Fashion" colonization of "new" culture

Conference site

On March 19, 2007, Beijing's famous fashion venue D.PARK Fashion Club ushered in this year's first fashion show "Carpin 07-08 Autumn and Winter Announcement", "the most fashionable place + the most fashionable clothes", two Together, they dedicate a glamorous fashion curtain to the audience.

The 40 sets of exquisite costumes displayed in Carbane's new work are quite early in the "New York legacy": lighting design, number of models, narrow-tooth catwalks and other fashion show performance techniques, both with Mr. Carpin at the New York Fashion Week conference on February 3rd. The style is completely the same, only the style design is entirely new - in a short period of one month, respectively, for the two heavyweight conferences in New York and China to do a completely different series of product design, in 2007 China has gone out of the country " The first batch of fashion heroes, Mr. Cabin was the only one, showed strong design explosiveness.

"New York Fashion Week is a commercial fashion week. I serve the communities that love me. So I want to bring East Asian culture to the viewers of New York and even the world. At the same time, I also want to bring New York's pragmatism awareness to Chinese consumers." The gentleman said: "The recovery of a nation begins with culture. Our generation is obliged to carry forward our culture and constantly transform our own things into the world's popular ones, so as to enhance the status of Chinese fashion in the world. ""

For this reason, Mr. Carpin chose to make the series of designs released in New York highlight the elements of the East, and let the clothing released in the country highlight the international military trend. He used a lot of elements such as "badge" and "peace logo" in the overall design and made it conceptualized and branded. , so that the entire military style shows a positive spirit of peace. Both conferences have modern and "new culture" fashion styles that are harmonious and symbiotic with Eastern and Western cultures.

Guest Hu Dong interviewed by the media

More emphasis on business, practical value, and focus on real market needs, unlike the past pursuit of "strong appeal, strong character" style, Carbin gradually began to tend to convey the full expression of lifestyle and concepts. A JUDITH, a fashion expert with decades of media public relations experience in the U.S. clothing industry, said after reading the autumn and winter press conference for Carbin's 07-08: “It's great to choose venues for performances, choose foreign models, and be as small as the deep blue sea. The unique invitations, Carbine's fashion has infiltrated all the details, consumers can always get a pleasant feeling in the process of experiencing the Cabin culture." Carben used a more pragmatic and international approach to emphasize the distinctive style of "modern and new culture" he had formed. He not only won the domestic market, but also increased the bargaining power of Cabin's New York boutique in the international market.

Guest Lu Songong accepts media interview

It is reported that about 50% of the products of Cabin domestic and foreign stores are the same, but the price of foreign products is three times as much as that of domestic ones, and it is even higher than the international brand price. The popular Carpin has won a continuously rising sales curve for foreign markets. This not only brings huge profits to Carbin, but also brings a good reputation and qualifications for Chinese brands to rank among international brands. More importantly, it is: The ever-increasingly distinct new cultural style in Carbim's design is beginning its new fashion colonial tour in a world-wide fashion language.