[China Glass Network] Whether it is offline business or online e-commerce, you will encounter a rather headache: product pricing. What is the rationality? How can we ensure that we can earn and satisfy our customers? Today, the Uni-Ren network marketing course brings 10 ways to price goods.
First, the same price sales
There is a small shop in the UK, and the business depression was very sluggish at first. One day, the owner took the initiative and came up with a trick: as long as the customer made a pound, they could choose one of the products in the store (the goods in the store are all at the same price). This can be said to capture people's curiosity. Although the prices of some commodities are slightly higher than the market price, they still attract a large number of customers, and sales are higher than those of several nearby department stores. In foreign countries, the more popular same-priced sales are also sold at the same price. For example, some small stores open 1 cents of merchandise counters, l yuan of merchandise counters, while some large stores open 10 yuan, 50 yuan, 100 yuan commodity counter.
Second, the division method
When customers buy goods, they are more sensitive than the price. Because the price represents the money in his pocket, let the customer feel that you only seldom seldom a small part of his pocket, not a large one.
Price segmentation is a psychological strategy. When the seller priced, using this technique can cause the buyer to be psychologically cheap.
Price splitting includes the following two forms:
1. Quote in smaller units. For example, tea leaves are reported at 10 yuan per kilogram for 0.5 yuan per 50 grams, and rice is reported at 1,000 yuan per ton for 1 yuan per kilogram. The advertisement for the Paris Metro is: "With just 30 francs, 2 million passengers can see your ad."
2. Compare the prices of smaller units of goods. For example, “Pick a cigarette every day and order a newspaper every day.†“The average cost of using this refrigerator is 0.2 yuan per day, only enough to eat a popsicle!â€
Key points: Be sure to remember to use small units when quoting.
Third, the special high price method
Scarce goods can be a premium. Special products can be sold at special prices.
The extra high price method sets the price much higher than the cost when the new product starts to be put on the market, so that the enterprise can obtain a large amount of profit in the short term, and then adjust the price according to the change of the market situation.
For example, we have entered a small number of high-end women's jackets, and the price is 580 yuan. The store's operators saw this kind of jacket materials, workmanship is very good, color, style is also very novel, has not appeared in the local market, so set a high price of 1280 yuan, actually sold out soon.
Key points: If your product is very popular and you are only a family on the market, you can sell a higher price. However, this situation generally does not last long. The best-selling things can be imagined by others. So, if you want to maintain a high price, you need to constantly introduce new products and launch unique products.
Fourth, the low price method
Cheap and no good goods. Good goods are not cheap. This is a thousand years of experience. What you have to do is to eliminate this stereotype.
This strategy first sets the price of the product as low as possible, making the new product quickly accepted by consumers and giving priority to the market. Because the profit is too low, it can effectively exclude competitors and make them occupy the market for a long time. This is a long-lasting battle, suitable for some large companies with strong capital.
For a production company, the price of the product is set very low, first open the market, take up the market, and then expand production and reduce production costs.
For commercial enterprises, the sales price of goods is kept as low as possible. Although the sales profit of individual commodities is relatively small, the sales increase, and the total commercial profits will be more.
Key points: (1) Use high-end products with caution; (2) Use with caution for consumers who are pursuing high consumption.
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