Kitaro brand - "caring" culture to create a new personality of children's wear

The marketing industry has a saying: "One year's business depends on luck, a decade of business depends on business, and a century of business depends on culture." This sentence has confirmed the history of numerous brands. Culture is the soul of a brand, and it is a determining factor for a brand to take the initiative in marketing and competition. Countless marketers believe that if a garment company wants to truly rise and become bigger and bigger, it will occupy a place in the apparel industry, and it must attach importance to brand culture as much as life, and infiltrate the connotation and essence of brand culture into the soul of the brand. At the office, the brand culture is delivered to every corner through a full range of brand communication, so that the life of a brand can be prolonged.

Today, many apparel companies have established a brand system centered on cultural values. "MRBIRD", after numerous explorations and hard work, planned its construction of brand culture in a down-to-earth manner. Here, I will use the evolutionary process of the "Kurtaro" children's wear brand to interpret each child's unique "caring" culture.

What is most appealing to a brand is not only the functional properties of the product, but also the emotional power it contains because people are likely to become “captives of emotions”. The development of the times has spawned a special group of urban only children, lacking the status quo of their peers and making them long for more care. "Love" is the most beautiful emotion in the world, and "Tartaro" is using the most sincere "caring" to communicate with consumers emotionally, hoping to make the brand jump from the rigid material world into a flesh and bloody emotional world. .

Carry out brand culture and develop "Jian Shang" products

Through continuous investigation and practice, we have formed an independent R&D, design, production, manufacturing, and sales system centering on the “caring” brand culture. We have increased product stylistic innovation and adhered to European and American cultures in our strategy of maintaining high quality and living standards. The elements of simplicity and fashion are integrated into Chinese culture, introducing children's wear style innovations, and constantly increasing the added value of products with unique designs to bring consumers healthy children's clothes with unique life characteristics. In terms of product development, it is based on the child's body and mind to design a variety of “simple, stylish” clothing to provide children with an advanced experience.

Take brand culture as the starting point and establish a comprehensive image system

To establish a "caring" culture, Kitaro has standardized and improved the brand image system in all aspects. Products, terminals, personnel, and so on, each element involving the brand has successfully conveyed the “caring and sharing” atmosphere for the consumers, created a very affinity brand personality, and at the same time demonstrated the characteristics of the products, it also gave the brand the power of personification. .

Based on brand culture, establish a new development model

In terms of brand communication and marketing strategy, the Quettaro brand no longer follows the indiscriminate dissemination of hard advertisements in the past, and gradually moves toward a new model of three-dimensional communication of “a noble person's ideological exchanges, the mass media's classical participation, and the consumption of consumer terminals' fashion life”. We will strive for the first time in five years to establish the integrated urban children's life network in the core cities of China that integrates “consolidation of careers—learning and promotion—interactions of life—emotional exchange—healthy growth”. This is suitable to try and build an annual bundle of spending spree to over-return the loyal consumer groups of the Quettaro brand, allowing them to have a unique space of their own in the areas they live in. The loyalty of the Quettaro brand consumer groups has made the Quettaro brand a truly national brand of lifestyle and spiritual dependence.

The soul of a cultural history brand, brand culture For Quetaroo, it is not an empty talk but a real action. In the days to come, Kutaro will be advancing with the times to create "Jiashang" children's clothes that will make children healthier and better and parents feel more at ease.