[China Glass Network] Content Description: I have always stressed that as a salesperson must be diligent, diligence is the basis of sales. But only diligence is not enough. To make good performance, you need to do the following:
Go ahead and play your own way of communication
Communication methods are divided into verbal communication, written communication and instant online communication. Oral communication is usually a face-to-face communication or telephone conversation with a customer. The salesman who does traditional sales needs to have this ability in particular. Written communication is usually an email communication that tests the level of writing of a salesperson. Instant online communication is usually through QQ, Want Want and other chat tools to communicate, the clerk engaged in online trade is basically using this communication method, looks simple, but in fact is also very test skills.
Three communication methods, three communication skills, if you have it, then you must be a very sales person. However, many sales people will not be good at one or two communication methods. At this time, you must try your best to avoid weaknesses and adopt a communication method that is more suitable for you.
Like me, in fact, speaking in real life is also very eloquent, but when I was doing telemarketing and on-site visits, I usually couldn't play my eloquence, which led to my performance in doing business before. But instant online communication is what I am good at, because I usually like to chat QQ, I can play and chat freely online. Good online communication ability has greatly improved my order acceptance rate.
Second, we must strengthen learning
As a marketer, you must keep learning on a regular basis. First of all, of course, you should be familiar with your products, and then read more. There is no standard in reading, so-called open book is useful, and all books are read. Many people don't touch the book after they leave school. This is not good. It is recommended to read more practical books and read books that will help you with your work and business.
In the Internet age, learning online is more convenient. Learn what you are interested in. Nearly two years ago, I accidentally touched the SEO thing and was immediately attracted to it, so I spent a lot of time studying and researching this thing. Unexpectedly, one year later, this thing actually became my entrepreneurial project, and from the beginning, I established my brand and became an SEO expert in the minds of many people.
Third, choose a suitable marketing method
Many people can't do it. It's not that he is not diligent, but he has not found a suitable method. A good way can do more with less.
For example, when I was a securities broker, the traditional approach was to actively talk to everyone in the bank and introduce the product. At that time, the market was good. Although the work was tired, it was easy to produce results. But when the market is not good, no one is going to buy stocks. How do you go about doing business? Many people have nothing to do, so they resigned. But I did not resign. The way I think of is to market customers through the web. I learned SEO, made a website, and optimized this website. The keywords of this website got very good rankings in Baidu and google, so I don't have to take the initiative to find customers in the future. Customers through my website. I took the initiative to find me. As a result, in the first half of 2008, when the market was quite bad and the income of securities brokers fell sharply, relying on this website, my income for half a year actually exceeded the income of 2007 for the whole year!
It can be seen that a good marketing method can bring you unexpected surprises. Perhaps, as long as you have mastered a certain method, a marketing method that suits you, you no longer have to worry about no customers as before. You will be both easy and profitable.
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