With the shrinking profits of adult clothing, children's clothing has gradually become the eyes of the relevant enterprises in the hearty "plate lunch." According to China Garment Association, said Liu Jia, secretary-general of children's wear Committee, at present, China's children's wear industry has a market size of 100 billion yuan and 5 billion pieces of production scale. The face of such a huge market, many brands have called for "a share" in the "children's clothing market is the last piece of cake in China's clothing market," the background of the industry this year, the children's clothing industry is still growing rapidly, but the industrial structure Still confusing. "On the one hand, the current domestic children's clothing market is not the absolute leading brand, attracting the businesses of this piece of cake for children's clothing industry eyeing, such as Metersbonwe, Goodwill, Waxwing, Semir, etc. have occupied a place in adult clothing business have On the other hand, the international big names have also extended the product line to the children's clothing segment, BurberryChildren, GucciKid, BabyDior and ArmaniJunior and other children's clothing brands have come out, April 2, 2011, Dior children's clothing shop in Shanghai Plaza 66. Relevant data show that China currently has 380 million children aged 0 to 16. 2003-2008 China's children aged 3 to 12 consumption increased from 42.5 billion yuan to 68.7 billion yuan, with an average annual compound growth rate of 10.09%, accounting for the entire children's clothing 80.10% of the consumer market is expected to market size will exceed 100 billion yuan by 2013. With China's post-1980 fertility peak to come, children's clothing market prospects, but who really stand out from this wave of fighting alone Proud of Heroes? China (Hangzhou) Baby Industry Association founding director, senior industry experts baby, China pregnant baby columnist, Hangzhou Trade in the Trade Co., Ltd. Director Wang Yijun pointed out that "the future of domestic children's clothing in the sand to support their own today, a piece of the sky, the baby out of service is the only excavation of the current gold mine." The author believes that the crisis and opportunities coexist 2012 baby clothes Industry, a clear understanding of the road to brand development, accelerate the mode of transformation, the Chinese baby clothing market in order to gain a firm foothold before the invasion of foreign giant.
