Brand history: Louis Vuitton LV minimalist philosophy plus classical style

Louis Vuitton, the first generation founder of Louis Vuitton, was born in 1821 to a carpenter's family in the French countryside. At the age of 14, he walked 400 kilometers to Paris to ask for his skills. Later, he became a professional technician who took care of luggage on behalf of the royal family. In 1854, Louis Vuitton opened the first shop selling travel bags near the Opera House in central Paris and used its own name as a brand name. LV bags lightweight and durable, strong waterproof, coupled with excellent design and fine craftsmanship, its reputation quickly spread throughout Europe, the royal family immediately became its main customers.

In 1885, LV opened its first overseas branch in Oxford Street in central London. Since then, this brand has never interrupted its innovation and expansion. Louis Vuitton died in 1892, and his son George Vuitton inherited his father’s business. In 1896, George Vuitton has designed the monogram pattern that has been very popular till now. The LV letters on the surface of the leather, the four-petalled flowers and the logo of the positive and negative rhinestone series have become the symbolic symbols of the LV brand, even though In the diversified development of LV products, it still has a unique irreplaceable historical position.

Over the years, LV has introduced a number of classic designs. The Trianon suitcase is the first travel leather case launched by LV. This is a kind of wooden box with a rectangular frame and covered with LV original fabrics. It has a beautiful appearance and is lightweight and firm. The design of LV travel supplies is always very unique. No matter how demanding people are, they can always be satisfied in LV products. In the early LV trunks, space for storing fragile items such as cameras has been provided, and sealed waterproof cases made of zinc and beech wood can prevent hot and humid insects. During the two world wars, many European cars were equipped with waterproof and dustproof LV luggage. Today, in addition to adhering to traditional fine leather craftsmanship, LV continues to research and develop new products. Its extended leather accessories, scarves, pens, watches and even clothing are all examples of LV's exquisite and comfortable travel philosophy.

In 1987, LV merged with Moet Hennessy, another luxury goods group in France, to establish LVMH Group. From then on, it owned other famous brands such as Givenchy. Today, LVMH is already the world's largest luxury goods group and has opened direct branches in major cities around the world.

In 1997, the 34-year-old New York designer Marc Jacobs joined LV as the Group's design director. The fashion collection that he pioneered has injected new vitality into LV, a Parisian boutique brand. Marc Jacobs put forward the minimalist philosophy of "starting from scratch." In combination with the image of the LV classical style, he pressed the traditional monogram pattern on the candy-colored patent leather with a series of simple clothing, which made the image of the LV trend. Fashionable and lively, won the unanimous applause of the global fashion industry.

LV's various suitcases, bags, backpacks and wallets will be launched in about a month. The most durable and durable leather goods are made of leather with waterproof and anti-abrasive properties, combined with extremely strong and firm threads. Each LV leather goods is very durable. Each genuine LV leather goods has a unique number, printed in an inconspicuous place, which is one of the methods to identify authentic LV. Over the years, LV's professional image has been low-key, yet it has been noble. Its basic shades of clothing such as black, white, gray, coffee, and natural colors, coupled with any style of LV leather bag, always bring out the wearer's unique temperament. .

After more than a century of development, LV has become one of the symbols of the world's finest leather goods. LV leather goods are mainly divided into six series:

One, letter combination series. Since it was founded in 1896, it has been popular and has the most collectable value.

Second, the combination of small letters. It is the new LV leather goods series with the theme of a woven cloth with a combination of blue and blue letters on the bottom. The height of the Gym bag is the highest.

Third, plain big square series. It is a printing pattern that appears earlier than the letter combination and was introduced in 1996 with a completely new look. Mark Jacob's later design of a simple, plain, generous case was extraordinary and was sought after by LV enthusiasts.

Fourth, EPI cattle embossed, commonly known as "tree pattern." Mainly based on small handbags and accessories.

Five, alphabet composition patent leather. The traditional letter pattern is printed on the candy-colored paint skin, full of youthful flavor and contemporary flavor.

Six, Taiga. It is based on male customers leather leather series, there are soft and hard skin to choose from.