DiLei Golf Apparel Creates "Love" Dream Garden

The international top brand DiLei Golf Apparel was launched on the market, adhering to the traditional French aristocratic temperament and gentleman character in the blood of DiLei, demonstrating the fineness of traditional golf apparel and professional golf.

On November 6, 2006, Hong Kong Changxing Group held a special promotion for the De La Golf Series at the Chang'an Golf Course in Dongguan, China. Golf elite competitions, charity, and fashion shows have brought a lot of highlights to the promotion. The DiLei brand continues to be inherited in the golf series with international perspective and top-level design. Freedom, comfort, lightness, environmental protection and health care functions are the core characteristics of Dilai GOLF fabrics in the spring and summer of 2007. The fabrics are mainly made of natural and functional fabrics. De Lai from 2004 to 2007, Di Lai GOLF with a new face of mature presentation - product diversification, rich style, classic style and time movement blend. The latest series of clothes in the spring and summer of 2007 on the fashion show demonstrated the comfortable and bright design of DeLai Golf Series, the high-end fabric material and the outstanding functions of golf. In addition, focusing more on the culture of inheritance, France's Dreamland is a full of "love" artistic conception - love sports, love health, love family, love career, love the country's harmonious life. The 12 elements of "Fantasy Park" around "Love" are used in detail in the details of clothing. The overall effect is both stylish and unique. The color of the three series--family wear, parent-child wear, and couple wear is more visually pleasing. The use of multi-level colors brings a brand new look, quiet blue, warm and romantic pink, and the festive red is the fashion of the season. tone.

Q: What is the biggest feature of DeLay's clothing compared with other international brands?

A: Sublimation of the brand culture, DiLei brand culture from the classic traditional French love story sublimation to a "love sports, love health, love family, love career, love the country," the Di Lai brand personality. The brand's development is more towards the establishment of the brand's personality. The personality of Dilai GOLF is to create a symbol, a symbol of consumers' psychological pursuit and spirit, and analyze from the target consumer group of DeLai—the age of consumers is mainly concentrated in 30. Around the age of 45, they are elites from all walks of life in the society. Most of them have complete and harmonious families. To this end, the Dilai GOLF has launched a special series of family products to gain consumer resonance and create a sense of identity and satisfaction. The consumer's emotional needs also narrowed the distance between the brand and the consumer and increased the desire for shopping.

Q: What is the design concept since the establishment of the DeLay product line? What are the main design features and concepts in their new product golf series?

A: DeLai Business Series design concept: young upstart self-confidence, upward, the pursuit of fashion, elegance. GOLF series of main design features - according to the characteristics of the GOLF movement, the fabric is dominated by natural fibers, bright colors, beautiful. Design concept - golf's health, vitality, and sunshine.

Q: What fashion trends did the DeLay brand guide over the years (in clothing style, color, design)? Is there any main line of heart in this?

A: To see DeLai's clothes will be reminiscent of the "noble, elegant, stylish" young upstart image. This is what the designer has been pursuing. As a high-end positioning men's clothing as a whole is particularly elegant materials, models, quality, color matching; imported fabrics in the use of European fabrics, such as international brands LOROPIANA, Zegna, CERRUTI1881 are long-term partners. Style design strives to be simple and rich in brand elements, such as zip cards, webbing, buttons, etc. are all using DeLai's LOGO change and color matching. In recent years, the sales rankings of all major shopping malls in the country are among the best, and many of the best-selling garments have been followed in the industry. Color is the primary impact of visual, DiLei bold innovation in the use of color, other brands did not dare to try the color, DeLai pre-advocacy, such as 04 shrimp red, 05 pink, 06 red and green, 06 series The warm colors are recognized by the market. The main line of heart - oriented to market demand, combined with European trend, integrated into the brand elements.