Red Bean Brand Group's innovation trajectory scanning towards the era of wisdom and victory

The red beans in 2005 became the focus of attention in the Chinese garment industry.

In the journey of China's textile and clothing industry from "big country" to "powerful country", Hongdou has been fully committed to innovation to strengthen the weaknesses of China's textile industry -- brands. In November of this year, red bean sales exceeded 10 billion yuan, an increase of 45% year-on-year. Zhou Haijiang, president of Redbean Group, explained that it is necessary to turn red beans into an international brand name and become a multinational company in a century. The only choice is to never stop innovation.

Technological innovation: From the manufacture of red beans to the creation of red beans, clothing giants, but big but not strong: independent brands can not go out, most companies rely on international brand OEM to earn low processing fees. To change this situation, Red Bean believes that it must change the short legs of the apparel business's technology and design and change from "manufacturing" to "creating." Red beans, as a national patent pilot company, will further increase its technological innovation this year. From the technical innovation conference held at the beginning of the year, technical personnel seminars to the improvement of various technological innovation incentives, the technical content has risen to the most important position of red bean clothing. In red beans, each application for a patent will receive a bonus of RMB 10,000 for the group, and patent developers will also receive generous rewards. After the patented technology is converted into industrial production, the patent developers will also make a percentage of sales. Incentives in place have given scientists and technologists a great deal of enthusiasm. As of December 10, Red Bean has applied for 178 patents, an increase of 52% over the same period of last year. The number of patent applications ranks first among Wuxi enterprises, and all patents are converted into industrial production, with sales reaching more than 2 billion yuan. Among them, the method of bonsai cultivation of southern yew and the “four-layer steel belt tire” obtained national invention patents have produced high returns in industrial production.

Clothing is a fashion industry, design is the soul of fashion, red beans have further strengthened the design force. Into the mall's HODO underwear, specifically set up more than a dozen design studios to develop the latest fashion styles; HOdo high-end women's wear, then hired China's top ten fashion designer Wang Hongying as design director; red beans series of men's clothing, but also further strengthen the design power . Regarding technological innovation, Zhou Haijiang believes that in the future, red beans must do a good job in three aspects: build a research and development team, increase research and development investment, and strengthen research and development assessment.

Management innovation: From hard work to smart work Xiao Zhang, who works at the Red Bean Red Rabbit and Horse Technology Center, is very happy these days. This year, he received more than 3,500 yuan in prize money for the company’s rationalization proposal. Xiao Zhang intends to use the money to reward himself for the Spring Festival --- to travel to Hainan, because this is entirely the result of his smart work. In fact, such as Xiao Zhang, through the rationalization of proposals to increase their own income, in a small number of red beans. Since this year's red bean has been rationalized, the company has received 1,229 recommendations, most of which come from front-line workers in the workshop. The company has adopted 330 rationalization proposals, including 54 projects that have been transformed into innovative projects, which can increase revenues and reduce expenditures for the entire company in 1966. Ten thousand yuan.

In the proposed rationalization document, Red Bean encourages employees to put forward proposals for improvement in all aspects of the enterprise, and formulates relevant incentive measures. The activity continues and rewards once a month.

From the beginning of last year, Red Rabbit Co., Ltd., which rationalized the proposed trials, used a monthly award of 60,000 yuan for the rationalization of innovation awards, of which the highest one-off bonus was 10,000 yuan. In this regard, Zhou Haijiang said that for a company to develop, it requires employees to work hard, but it also needs smart work, because it is an era of intellectual victory. In order to better adopt rationalization proposals, Zhou Haijiang also deliberately set up more than 10 “Presidential Mailboxes” and ensured that all letters were read by him personally.

In addition, Red Bean continues to advance the process of democratization through new measures such as institutional selection and competition. The implementation of the system of competing for posts and racing horses has made a large number of young cadres come to the fore and continue to innovate for the company to lay a solid foundation for talents.

Brand Innovation: From Volkswagen Brands to High-end Brands On November 21st, “HOdO” high-end women's clothing created by Red Bean Group and famous designer Wang Hongying was sought after in the Beijing Hotel. The elegant and fashionable styling, simple and bright style expresses the elegant taste of “HOdO” women's clothing. The concise cutting and exquisite workmanship reflects the designer's familiarity with urban fashion.

Zhou Haijiang, president of Red Beans, said that if red beans want to expand into the international market and become an international brand, they must seize the high-end market. The introduction of HOdO high-end women's clothing is exactly the exploration of red beans in this area. For "HOdO" women's wear, Du Fuzhou, president of the China Textile Industry Association, is full of praise and is happy to say that this is the hope for red beans. The facts also proved the success of Red Bean. At the subsequent China International Fashion Week Awards Ceremony, "HODO" high-end women's clothing not only took the best style design award into the bag, the brand design director Wang Hongying won the "Top Ten Fashion Designers in China" ".

In order to cooperate with red beans to enter the high-end apparel market, Red Beans has launched a new corporate image and strengthened the construction of terminal sales network, especially the construction of shopping malls and specialty stores. The new corporate image has solved the difficult problem of the red bean brand entering the international market and is not conducive to the pronunciation of the brand. In addition, Red Bean has set up a series of menswear marketing companies that are responsible for the sales of red bean menswear products in the national malls. The counters and special halls of red bean products will be uniformly planned and designed in strict accordance with the standards in the new image of Red Bean. Currently, Red Bean Menswear has successfully entered major shopping malls in dozens of provincial capitals such as Beijing, Shanghai and Nanjing. The already listed HODO underwear, HOdo high-end women's clothing, will put the terminal construction in a very important position. The goal of red beans is to make the terminals of red beans form an integral part of shopping malls, specialty stores, and wholesale markets through the construction of the next few years.

Krugman, an American economist, believes that the rapid development of Asian economies relies on sweat instead of inspiration. However, Asia’s continued development ultimately depends on inspiration. The efforts of Red Bean represent the development direction of Chinese enterprises.